Netflix has dozens of games, but less than 1% of subscribers play them
Netflix will be distributing game apps for subscribers from November 2021. However, it was revealed that less than 1% of subscribers are actually playing the game app.
Netflix's video game push sees fewer subscribers playing along
On iOS and Android devices, there is an item called 'Games' at the bottom of the home screen of the Netflix app.
There are various types of games distributed by Netflix, such as card games and racing games, and each game can be downloaded from the App Store or Google Play as a separate application from Netflix.
According to a survey by the application research company 'Apptopia', the game application made by Netflix has been downloaded a total of 23.3 million times by the time the article was created. However, there are only 1.7 million daily users actually playing the game, which is a very small number considering the size of Netflix with more than 200 million subscribers.
Leanne Loombe, head of Netflix's games division, said in June 2022, ``It's been a few months since the games division was established in November 2021, but we're intentionally quiet. We are experimenting and learning what kind of games our subscribers are looking for.It is important to take the time to prepare.' increase.
Also, according to Netflix officials, the number of games distributed by Netflix will increase to 50 by the end of 2022. The games scheduled for additional distribution include a chess game based on Netflix's popular chess drama ' Queen's Gambit '.
Netflix reports that the number of paying members decreased by 970,000 in the second quarter of 2022. Overseas media CNBC said, `` Netflix is facing competition to attract the attention of users. It argues that a focus on the gaming sector will be in demand.
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