Jul 28, 2022 23:00:00

Reportedly leaked internal public relations material instructing how to communicate the TikTok issue to the public

Concerns about TikTok are increasing day by day, as

it has been reported in the United States that TikTok and its parent company ByteDance are collecting information from users. Under such circumstances, Gizmodo reports that Gizmodo has independently obtained an internal document that summarizes 'how to avoid suspicion and convey information' created by TikTok.

Inside TikTok's Attempts to'Downplay the China Association'
https://gizmodo.com/tiktok-master-messaging-pr-playbook-china-music-1849334736

Strengthening our commitment to transparency | TikTok Newsroom

https://newsroom.tiktok.com/en-us/strengthening-our-commitment-to-transparency

There are two internal materials of TikTok that Gizmodo obtained from the people concerned, and they are titled 'TikTok Master Messaging' and 'TikTok Key Messages' respectively.

Master Messaging provides examples of questions that ByteDance employees may receive from journalists and model answers. For example, to the question 'What is the relationship between Bytedance and each product such as TikTok and Toutiao?', Answer 'Bytedance is the holding company of TikTok. TikTok employees cannot comment on ByteDance.' It seems that you are instructed to do so.

According to Gizmodo, the wording in both the 'TikTok Master Messaging' and 'TikTok Key Messages' documents was written by TikTok's Director of Government and Public Policy in Europe, the Middle East and Africa in September 2020 in the United Kingdom. It is very similar to the testimony given by the Parliament's Special Committee on Digital, Culture, Media and Sports. In addition to this, Mr. Bertram's answer in the BBC interview and the content written on TikTok's blog could also be found in the material.

At the top of the material, there is also a content that instructed to disregard the relationship with the parent company ByteDance and China, and while the regulatory oversight is directed to ByteDance and the Chinese government, it tried to appeal that the relationship is weak. Is seen as.

'Documents leaked from inside TikTok have revealed how to create answers to nasty questions, highlighting the company's biggest social cognition problem,' Gizmodo said. ..

Amid growing US concerns about TikTok's data security, TikTok has revealed that it is working on developing new tools to ensure transparency. This tool is a research API that can analyze content trends using anonymized datasets, and will be released to some researchers in the latter half of 2022.

Vanessa Pappas, COO of TikTok, said, 'There is no easy and accurate way to identify and evaluate content and trends, or test our platform,' said researchers, scholars, experts and more. He said he strives to gain and maintain trust by listening to feedback from trending communities and continuously transparentizing actions to protect the platform.