Will Sony also consider placing ads on PlayStation's free-to-play games?
It is reported that Sony is considering placing ads in free-to-play games offered on the PlayStation platform. It was just reported that the idea of placing ads on free-to-play games is also planned on Microsoft's Xbox.
Sony reportedly considering putting ads in free-to-play PlayStation games | Eurogamer.net
Microsoft is reportedly planning to allow ads to be placed within the free-to-play games offered on Xbox. According to media reports, Microsoft is developing this advertising technology in collaboration with Adtech , and the company plans to place ads on 'signboards for racing games and open world games.' However, at the time of writing the article, the details are unknown, and it is unknown whether the ad format is just an image or one with video and audio. Microsoft is reported to officially launch this advertising system in the third quarter of 2022 (July-September).
Microsoft is developing technology for placing ads on Xbox games-GIGAZINE
Business Insider reports that Sony, like Microsoft, is working on developing technology to place ads in free-to-play games. According to information from three sources close to the plan, Sony is looking for new ways to make the free-to-play game, which has skyrocketed in popularity during the pandemic of the new coronavirus, a viable business. That is the 'function to display advertisements during the game'.
At the time of writing, PlayStation inventory is limited to in-menu ads that publishers can use to promote their games on the official online store PlayStation Store, and ads served via streaming movies on specific apps. increase. However, Sony is working with Adtech to build an ad serving platform for developers that will display ads directly in-game. Sony also dislikes that advertisements displayed during the game impair the game experience, and plans to display advertisements as comfortably as possible by, for example, 'posting advertisements on signs appearing in sports games'. It seems that it is doing.
According to Business Insider, Sony is rigorously reviewing advertisers in its system for delivering ads to free-to-play games and 'refuses to collect personal information such as emails and names.' However, sources say Sony is considering selling data about user activity to advertisers and game developers on the PlayStation platform. It was unclear whether Microsoft's advertising program had already started, but it is reported that Sony's advertising program has already started and discussions are being held with related parties.
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in Game, Posted by logu_ii