Apple Stops Search Ads in Russia, Putting Advertising Campaigns on the App Store 'Until Notification'
Apple has stopped 'search advertising' in the App Store in Russia, an advertising service that displays any application at the top of search results.
Apple Suspends Advertising on Company's App Store in Russia (AAPL) --Bloomberg
Apple Search Ads suspended from Russian App Store --9to5Mac
https://9to5mac.com/2022/03/07/apple-search-ads-suspended-from-russian-app-store/
Apple has suspended App Store Search Ads in Russia | AppleInsider
https://appleinsider.com/articles/22/03/07/apple-has-suspended-app-store-search-ads-in-russia
Apple's 'Apple Search Ads' is an advertising service that forces an arbitrary application to be displayed at the top of search results in the App Store. Apple claims that the effect is tremendous, as 70% of users search the App Store to find the next application to use, and 65% download directly after searching the App Store. I am.
Apple Search Ads
https://searchads.apple.com/jp
Search advertising in Russia started service in May 2020, but following the Russian invasion of Ukraine, Apple told developers that 'search advertising will be stopped in the Russian App Store until we notify you later.' I was notified by e-mail. According to media reports, ongoing campaigns will be put on hold and new campaigns will no longer be implemented.
Apple has already taken steps against the invasion of Russia, such as stopping product sales in Russia, stopping news app distribution, and disabling traffic information on maps.
Apple stops selling products in Russia, Russia media news app distribution stop and map traffic information invalidation --GIGAZINE
We have also partnered with UNICEF USA to set up a banner at the top of the official page to solicit donations for the Ukrainian crisis.
Tap this banner in your iPhone browser to make a donation via iTunes Store credits as shown below.
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