A movie application that stops advertising when you take your eyes off your smartphone has appeared, and you can not use the service unless you play it to the end
Some game apps and cartoon apps for smartphones use an advertising model that says, 'Play an advertising movie for tens of seconds and it will be available for free.' An app that combines this advertising model with eye tracking using a smartphone camera and has the function of 'pausing the advertising movie while not looking at the screen' has appeared.
MoviePass 2.0 Wants to Track Your Eyeballs to Make Sure You Watch Ads
The app that has become a hot topic is an app related to the reboot version service of 'MoviePass' that was discontinued in 2019. MoviePass was a service that 'you can watch one movie a day at the movie theater just by paying a monthly fee', but in response to the continued deficit , the service ended in September 2019 and will be operated in 2020 The company has declared bankruptcy.
Then, in 2021, co-founder Stacy Spikes, who had been ousted from the company after the acquisition of MoviePass by Helios and Matheson Analytics, announced that he had bought back MoviePass. And in 2022, we updated the MoviePass website and revealed that we will reboot the service as 'MoviePass 2.0'.
During the MoviePass 2.0 presentation, Spike also announced ' PreShow ,' an app that allows you to get virtual currency that can be used to buy movie tickets by watching advertisements. The above-mentioned eye tracking ad stop function is included in this PreShow. From about 34 minutes of the following movie, you can check the operation explanation of PreShow by Mr. Spike.
MoviePass 2.0 Event-YouTube
The PreShow screen is lined with movies that you can watch using the MoviePass service.
When you tap the 'Watch For 5,000 Points' button located at the bottom of the movie details page ...
An advertising movie was displayed. At this point, Spike isn't looking at the screen of the demo smartphone, so the movie won't play.
When Mr. Spike looks at the screen ...
The advertising movie will play.
When you take your eyes off again, the advertising movie stops. In addition, 'Are you still there?' Was displayed at the top of the screen.
After that, when I turned my eyes back and played the movie to the end, a screen indicating that PreShow was completed was displayed.
According to Spike, in the case of a typical ad movie, 70% of people are focused on other things while the ad is playing. Spike emphasizes that PreShow can effectively impress users with ads.
The rebooted version of MoviePass, which includes an eye-tracking ad stop feature, is scheduled to be released in the summer of 2022.
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