What kind of video was the popularity of multiple cryptocurrency apps soaring after the TV commercial broadcast on the Super Bowl?



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NFL is divided into two conferences, the American Football Conference (AFC) and the National Football Conference (NFC), where the winning teams clash in the Super Bowl each year in early February. Since Super Bowl is a content that attracts a lot of attention, such as recording the highest audience rating in the United States, it is known that TV commercials that flow in half-time will also attract a lot of attention. In the 2022 Super Bowl, the popularity of cryptocurrency apps has skyrocketed as a result of commercials.

Crypto apps soar in popularity after Super Bowl splurge
https://www.theblockcrypto.com/linked/134101/crypto-apps-soar-in-popularity-after-super-bowl-splurge

Cryptocurrency's big Super Bowl ads sold FOMO, not the future --The Verge
https://www.theverge.com/2022/2/14/22933456/crypto-super-bowl-commercials-impact-advertisements-analysis-fomo

Why were there so many crypto ads during the Super Bowl?
https://www.nbcnews.com/tech/tech-news/many-crypto-ads-super-bowl-rcna16132

Coinbase Swears This All Isn't Like the Dotcom Bubble After Super Bowl Ad SNAFU
https://www.vice.com/en/article/4aw7v9/coinbase-swears-this-all-isnt-like-the-dotcom-bubble-after-super-bowl-ad-snafu

The 56th Super Bowl LVI match card, held on February 14, 2022 local time, was Cincinnati Bengals vs. Los Angeles Rams, with a score of 20-23, ending with a dramatic victory for the Los Angeles Rams.

As the AFC and NFC winners fought fiercely, FTX and Coinbase, two of the world's largest crypto exchanges, were also working hard to increase their share by broadcasting TV commercials.

Coinbase's TV commercial is a very simple thing that the QR code moves around on the screen, and the narration that 'sell only to those who actually know what this is' is flowing.



According to Mr. Surojit, Coinbase 's chief product officer, access to Coinbase was concentrated after the commercial broadcast, so it was necessary to temporarily restrict access. The landing page was visited more than 20 million times a minute, 'it was unprecedented in our history,' Surojit said. In addition, the engagement rate was also 6 times higher than before.



According to data tracked by crypto media The Block , TVCM in the Super Bowl has boosted Coinbase apps from 186th to 2nd in the App Store rankings.

In addition, Meta, who noticed the popularity of Coinbase's Super Bowl commercials, immediately launched a parody advertisement with its own product.



On the other hand, the TV commercials played by FTX are drama-like and more elaborate images. The content is to introduce the best inventions in history, and FTX is introduced to the viewer at the end of the video. In addition, FTX has released this TV commercial on the official YouTube channel, and it has already been played more than 1.18 million times at the time of writing the article.

Don't Miss Out | Larry David's Extended Cut --YouTube


In addition, cryptocurrency trading site Crypto.com has broadcast a TV commercial featuring NBA star Lebron James as an advertising tower.



The graph below summarizes the changes in the App Store ranking on the day of the Super Bowl (February 14th) only for virtual currency apps. You can see that FTX's apps such as Blockfolio (dark blue line) and eToro (yellow line) are also jumping in the ranking.



According to NBC News , a news media owned by NBC Universal, which is in charge of broadcasting the Super Bowl, the average cost of broadcasting a 30-second TVCM in the Super Bowl is about 7 million dollars (about 800 million yen).

In addition, in the ' Top 10 Best Super Bowl Ads in 2022 ' selected by Adweek , the CM of Coinbase is ranked 1st, the CM of FTX is ranked 4th, and the virtual currency application in the Super Bowl in 2022. It is clear that the topic was monopolized.

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in Software,   Video, Posted by logu_ii