Feb 15, 2022 16:00:00

EV startup Polestar has released a commercial that cools Elon Musk and Volkswagen, what is the content?

The NFL's championship deciding match, the Super Bowl, which is held every year in early February, is famous as the largest sporting event in the United States, and it is known that the audience rating of broadcast programs will be extremely high. In addition, the TV commercials aired on the Super Bowl broadcast program can attract attention from all over the United States, and have a huge impact on

the popularity of cryptocurrency apps that have been commercialized in the Super Bowl . In such a TV commercial for Super Bowl, it has become a hot topic that electric car startup Polestar has launched a commercial that cools rivals such as Tesla's CEO Elon Musk and Volkswagen.

EV start-up Polestar takes shots at Tesla's Elon Musk in Super Bowl ad
https://www.cnbc.com/2022/02/13/ev-start-up-polestar-takes-shots-at-teslas-elon-musk-in-super-bowl-ad.html

The topic is the following commercials played by Polestar at the 56th Super Bowl LVI held on February 14, 2022.

“No Compromises” Big Game Commercial | Polestar --YouTube


The content of the CM looks like this. First, at the beginning of the commercial, only 'No' is displayed on a black background.

After that, 'No epic voice overs' and ...

Words following 'No' are replaced one after another, such as 'No dirty secrets'.

And finally, the image of '

Polestar 2 ' which is a product of Polestar 2 is displayed and the CM ends.

What is being talked about this time is that the above-mentioned alternating sentences contained words that metaphorically describe Volkswagen and Elon Musk. For example, the following sentence 'No diesel gate' indicates Volkswagen's diesel engine fraud case ' diesel gate ' ...

The sentence 'No conquering Mars' is said to be a metaphor for Mr. Musk, who

said , 'We will bring humanity to Mars by 2026.'

After the commercial was released, Polestar CEO Thomas Ingenlas said, 'We are thrilled to have delivered Polestar's message to a wide audience in the Super Bowl.' 'We are committed to design and sustainability.'・ I believed that there was no compromise in the performance of the car, and I wanted to share this philosophy with the CM. The CM in the Super Bowl is the best way to raise awareness of Polestar inside and outside the United States. ' I am saying.

In addition to Polestar, at the 56th Super Bowl, in addition to the world's largest companies such as Toyota, Nissan, Amazon, and Meta, virtual currency related companies such as Coinbase and FTX have also launched commercials, and these virtual currency related companies have launched commercials. It is reported that the effect of CM is remarkable, such as the rapid increase in the number of application downloads.

What kind of video was the popularity of multiple cryptocurrency apps soaring after the TV commercial broadcast on the Super Bowl? --GIGAZINE