Twenty-five "Cannes Lions" video that can realize the strength of the creative that can convey the message you want to convey in the video

Boasting the largest scale in the worldCannes Lions International Creative Festival"Will be held in France / Cannes for a week, commendation of excellent advertisements and numerous seminars will be held. The 2014 Cannes Lions will be held from 15th June, but prior to the event,AdweekLists the 25 creative CMs that will be talked about in Cannes Lions.

Cannes Lions 2013 | Adweek
http://www.adweek.com/cannes

25 Campaigns That Will Win Lions in Cannes | Adweek
http://www.adweek.com/news-gallery/advertising-branding/25-campaigns-will-win-lions-cannes-158192

◆ 01:The Scarecrow - YouTube


"The Scarecrow" is an animation that the Scarecrow runs from an evil crow, jumps out of a food company and opens a restaurant in the country. It's becoming a story and music that you can not mind seeing, so you know what advertisement was at the end of the movie.

◆ 02:Stop webcam child sex tourism! - YouTube


The program of a non-existent Filipino girl made to discover pedophiles is "Sweetie". It is an imaginary girl who seemed to be wrong with the real thing at first glance, and by running it at the online forum, I have caught an adult who makes a child do sexual actions using a web camera.

◆ 03:HBO GO: Girls: Your Body, Your Choice - YouTube


The American cable TV station "HBO GO" reminds viewers of the awkwardness of watching parents and television's love scenes together, and tells the message "Let's watch programs away from the living room" .

◆ 04:Samsung Smart Bike - YouTube


In Italy with unemployment problems, Samsung is a site where young people can learn traditional techniques onlineMaestros AcademyAlthough it opened, the CM appealed "smart bike" which is the first piece of work produced by students of Maestros Academy.

◆ 05:Sapeurs - New GUINNESS Advert (2014) - YouTube


Beer brewing company'sGuinnessAttracts brand-name suit in the slums of African Republic of Congo and focuses on "SUPPOR" gentlemen walking with elegant footsteps. In a short movie, I draw a stylish way of living for SUPPLOURS who spend many months' salary and wear suits of expensive brand name.

◆ 06:Rice-code on Vimeo


Japanese advertising companyHakuhodoIt was in Hokkaido thatRice field art at the country houseCM focused on. Attracted attention from foreigners by rice field art, orders of rice started to be done with one phone.

◆ 07:A Harvey Nichols Christmas 2013 - Sorry, I Spent It On Myself - YouTube


Harvey Nichols at the department store creates a movie that keeps getting things you do not need, such as rubber bands, clips, toothpicks, etc. at Christmas. The message "I want what I want" was put in it.

◆ 08:The Nike SB App - YouTube


Nike created an application CM that learns and monitors the difficult skills of skateboards.

◆ 09:Journey through Middle-earth, a Chrome Experiment - YouTube


It is the fact that it draws the atmosphere like the SF super-masterpiece movie"Middle-earth journey" which Google reproduced the world of the ring story using WebGL · Web Audio API etc.It's a website of the website. It was a work that understood well that you can experience the movie world on the browser.

◆ 10:Look Inside. ™: Mick Ebeling - YouTube


The CM created by Intel is about the training facility of robotic prosthesis outputted in the world's first 3D printer in South Sudan. By using computer technology cheap, it became possible to make artificial hands, and the lives of many people who were injured in the war greatly changed.

◆ 11:Old Spice | Mom Song: 60 - YouTube


A musical-style surreal CM, where mysterious aunts continue singing by the young couple, advertised the colon "Old Spice" for men. The meaning that the boys become a man when turning on old spice, and the mother tears is put in it.

◆ 12:IF ONLY FOR A SECOND // Mimi Foundation // EN - YouTube


This is a movie of the attempt to make a professional makeup perfectly and to shoot the expression of surprise, for patients who have gone out of hair due to cancer treatment. With unexpected make-up, the patients are totally free, and for a while you can completely forget about sickness.

◆ 13:The Born Friends Family Portrait - a unique friendship brought together by Skype - YouTube


A documentary movie focusing on two girls connected by Skype and their families depicts a unique friendship that could not have been born unless technological progress was made.

◆ 14:ABTO (Brazilian Association of Organ Transplant) - Bentley Burial - YouTube


In November of 2013 Brazilian Millionaire Chiquiño Scarpa buried his house in the house for $ 500,000 (about 50 million yen) for the reason "to be able to ride even in heaven", various media were invited to the funeral It was. Naturally, a bashing was born "to donate as much as you can fill", but Mr. Scarpa tears at a funeral's speech, "With tears in fact, everyone has much more precious heart, liver, eyes, lungs and so on than Bentley I will fill the ground with kidneys. " This was the performance of the Brazilian Organ Transplantation Association by Mr. Scarpa, the organ donor.

◆ 15:Southern Comfort | Karate | Whatever's Comfortable - YouTube


It is the liqueur of a bearded man who dances in super tight jeans while caring for hairSouthern CanfortWhat advertised.

◆ 16:Adidas Basketball | Jump With Derrick Rose in London - YouTube


Adidas is a basketball playerDerrick RoseThe campaign in which a fan can jump and take sneakers that are placed in a high place of the room together with Ms. That state is a movie.

◆ 17:Living Room Volkswagen AlmapBBDO - YouTube


A horror movie-like movie has been successfully conveyed to the car drivers that "a motorbike appears suddenly from the blind spot".

◆ 18:British Airways - #lookup in Piccadilly Circus - YouTube


British Airways created a digital advertisement linked with the reality that the boy will follow after the plane passed overhead.

◆ 19:Anna Kendrick: Behind the Scenes of the Mega Huge Game Day Ad Newcastle Almost Made - YouTube


An actressAna KendrickMr. Kire liked the project that she was impatient with, "If I could make American football commercialA fake exposure movie made for the project called 'fake'.

◆ 20:Honda "Sound of Honda / Ayrton Senna 1989" - Dentsu / Tokyo - YouTube


Ayrton SennaBased on the running data of the world's fastest lap which was established in the 1989 Japan Grand Prix preliminary, the project to resurrect the engine sound 24 years ago is "Ayrton Senna 1989". It is a movie that shows how to reproduce the race with only light and sound in the dark.

◆ 21:Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) - YouTube


Jean-Claude Van Dam challenges 180 degrees open leg between cars that are driving backwardsA unique idea is a movie to appeal Volvo Truck's stability and accuracy.

◆ 22:You are My Son - YouTube


The movie was made by the Colombian Ministry of Defense offer, using the images of babies and mothers, a message saying "You are my son before being a warrior"The Colombian Revolutionary ArmyI appealed the discharge from.

◆ 23:Blazed - Drug Driving in Aotearoa - YouTube


CM who boys and girls Maori manages adults to drive cars is pretending to adults driving in the state of using narcotics.

◆ 24:Climate Name Change - YouTube


An educational promotion movie made by NPO organization "350 Action" tackling the climate change problem is "to name a hurricane opponent politician". If a hurricane is given the name of a politician who is opposed to climate change, then the press was done in the form of "○ ○ is wrestling" and "△△ brought about tremendous damage", politicians It is directly transmitted how the citizen's life is damaged.

◆ 25:Honda "Hands" - YouTube


In order to appeal that cars and robots are made by hands of craftsmen, Honda's "Hands" movie, in which two hands are making miniature cars and robots, also has a name in the list It was.