YouTube almost closes original program production department 'YouTube Originals'



On January 18, 2022, YouTube's Chief Business Officer,

Robert Kinsel , announced that YouTube's original program production division, YouTube Originals, would be nearly closed. YouTube Originals started in 2016 and has produced programs such as 'Cobra Kai ,' the official sequel to 'The Karate Kid ,' and Justin Bieber 's documentary series, ' Justin Bieber: Seasons.'



YouTube Shuts Down Original Content Group --Variety
https://variety.com/2022/digital/news/youtube-original-content-group-shutdown-1235156299/

Google kills YouTube Originals, its original video content group | Ars Technica
https://arstechnica.com/gadgets/2022/01/google-kills-youtube-originals-its-original-video-content-group/

YouTube Originals was originally founded to produce original programs exclusively distributed on the subscription service YouTube Premium (formerly known as 'YouTube Red'). Of the original programs produced by gathering famous creators, some programs such as 'Cobra Kai' were hit, but YouTube eventually changed its original policy, and from September 2019, YouTube Originals programs Is now available for free viewing with ads.

In addition, other YouTube Originals was produced until Season 2 Season 3 and later of the 'Cobra meeting' is being delivered by Netflix, dance movie ' step-up is a drama series,' ' Step Up ' season 3 or later TV stations Some shows have left YouTube Originals, including the comedy-drama 'Becoming a God, ' which was broadcast on Starz and originally planned for YouTube Originals, on the TV station Showtime.

And on January 18, 2022, Kinsel announced on Twitter that YouTube Originals would be almost abolished. 'In 2016, we launched YouTube Originals,' Kinsel said in a statement. 'Susanne Daniels, Global Head of YouTube Originals, and her team have won numerous international awards. The show was produced. It has been viewed billions of times, highlighting great creators and social issues and introducing YouTube to new viewers. That is, YouTube Originals is the development of the creator economy. It played an indispensable role in the program, 'he said, praising the efforts made so far.

Meanwhile, Kinsel claims that today's YouTube Creator Partner Program has more than 2 million creators enrolled and has paid more than $ 3 billion to creators, artists and media over the past three years. .. The decision was made to reduce YouTube Originals due to factors such as reconsideration of investment due to the rapid expansion of the community. In addition, it seems that only some programs of 'Black Voices' that supports black creators and 'YouTube Kids' content for children will continue to be funded. Kinsel said he will explain to creators who are already involved in the show in the next few days.



Prior to this announcement, it has also been revealed that Daniels will retire as Global Head of YouTube Originals in March 2022.

Susanne Daniels Exits YouTube After Six Years – Deadline
https://deadline.com/2022/01/susanne-daniels-exits-youtube-global-head-of-original-content-1234914190/



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in Web Service, Posted by log1h_ik