How the founder of 'Second Life' returns to the trend of Metaverse
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Facebook, which is counted as Big Tech , has changed its name and focused on it, and the service ' Metaverse ' that allows you to participate in the 3D virtual space built on PCs and networks is becoming more popular. It was announced that the founder of 'Second Life ', which took advantage of this overheating and pioneered Metaverse, will participate in the operation of Second Life again.
| Linden Lab
https://www.lindenlab.com/releases/high-fidelity-invests-in-second-life
Second Life Founder Returns to Take On the Metaverse --WSJ
https://www.wsj.com/articles/second-life-founder-returns-to-take-on-the-metaverse-11642080602
On January 13, 2022, High Fidelity, which provides audio APIs for voice chat , announced that it will invest in Linden Lab , which operates Second Life, and provide patents for distributed computing. In addition, the High Fidelity Metaverse team will join Linden Lab at the time of this investment, and Philip Rosedale, who has been active as the founder and CEO of High Fidelity since resigning from Linden Lab, will rejoin Linden Lab. It was revealed that he would join.
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Rosedale created Second Life under the philosophy of establishing Linden Lab to create an internet-scale virtual world. In 2007, he was named one of TIME Magazine's ' 100 Most Influential People in the World ', but in 2008, when the Second Life boom came to an end, he resigned as CEO and assumed the post of chairman. He temporarily returned to CEO in 2010, but in 2013 he was completely confused and founded High Fidelity.
Considering that the number of companies entering the Metaverse began to increase in 2020, there is a reputation that '2003', when Second Life was born, was too early. Since that time, Second Life has realized the production and sale of digital contents, communication, social activity simulation, etc., and not only can you buy and sell land and trade stocks, but even sexual services such as strip clubs exist.
Second Life has a feature not found in other companies' Metaverse that it has already implemented a system that converts in-game currency to real-world currency (so-called real money trade), and will continue to be social in-game. It is said that it will work to increase the number of users by further improving economic factors.
by Maddy Gynoid
Regarding the return to Linden Lab, Mr. Rosedale said, 'So far, no one has been able to build a virtual space like Second Life. Large companies distributed VR headsets and were ad-led and well-supervised. Even if you build a metaverse, you can't create a single digital utopia that will be accepted by everyone. Second Life has created a positive and rich experience for residents while reflecting a subscription-based business. There is a track record. The virtual world does not have to be a distopia. ' Linden Lab Chairman Brad Overwager said, 'Philip (Rosedale) and the High Fidelity Metaverse team have unparalleled experience and want to take full advantage of the opportunities that have emerged in front of us. I don't. '
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