Amazon announces that it will end the provision of the long-established Internet access ranking site 'Alexa.com' in 2022

Amazon, the parent company, announced that Alexa.com, a service that collects data on website usage and analyzes how many people are viewing the website, will be closed on May 1, 2022. bottom.

We will be retiring Alexa.com on May 1, 2022 – Alexa Support
https://support.alexa.com/hc/en-us/articles/4410503838999

Amazon is shutting down web ranking site Alexa.com
https://www.bleepingcomputer.com/news/technology/amazon-is-shutting-down-web-ranking-site-alexacom/

Alexa.com provides a service that aggregates data such as the number of daily visits, visitors, and bounce rate of the website and displays it in a ranking format. Alexa Internet, which operates Alexa.com, was founded in 1996 and was acquired by Amazon in 1999 for $ 250 million (about 29 billion yen at that rate).

Looking at the analysis results of Google.com, which is actually No. 1 in the world ranking on Alexa.com, it looks like the following.

google.com Competitive Analysis, Marketing Mix and Traffic --Alexa
https://www.alexa.com/siteinfo/google.com

And the Japanese website ranking at the time of writing the article is as follows.

Alexa --Top Sites in Japan --Alexa
https://www.alexa.com/topsites/countries/JP

According to Amazon, the Alexa.com platform will be discontinued in May 2022, and monthly stats will not be released again. In addition, Amazon has stopped accepting new registrations, and customers who previously used Alexa.com will continue to have access to Amazon's data and SEO tools. Also, the Alexa.com API will be deprecated on December 8, 2022.

Alexa.com said, '25 years ago, we founded Alexa Internet. We've been helping our customers find, reach, and transform their digital audience for over 20 years, and as of May 1, 2022, Alexa.com We made the difficult decision to shut down. Thank you for using Alexa.com for resources such as content research, competitive analysis, and keyword research. '