Further details about ``Project Bernanke'' suspected of violating antitrust laws as Google unfairly prioritized its own advertisements revealed

Google operates ' Google Ads ', an advertising service for advertisers who are buyers of advertisements, and also operates an exchange ' Ad Exchange ' for publishers who are sellers of advertisements. We are also a representative of buyers.” There is a suspicion that Google has used this position to unfairly give its services the edge in advertising deals. It turned out that the details of this issue were newly included in the lawsuit suing Google for antitrust violations.

US states file updated antitrust complaint against Alphabet's Google | Reuters
https://www.reuters.com/world/us/us-states-file-updated-antitrust-complaint-against-alphabets-google-2021-11-13/

In April 2021, in a lawsuit suing Google for antitrust law, among the unedited documents submitted by Google, the secret program 'Project Bernanke' that gives its own ad buying system an advantage over competitors' products. Existence turned out . Overseas news media reported that this was ``equivalent to insider trading in digital advertising,'' and in July, Google asked Project Bernanke for further investigation by the US Commodity Futures Trading Commission (CFTC). I'm here.

Further investigation is required for ``Project Bernanke'' suspected that Google has manipulated the market-GIGAZINE

On November 13, 2021, several states, including Texas, were found to have amended and updated their antitrust claims, alleging Google's abuse of its online advertising business.

The updated complaint spells out more details about Project Bernanke. According to the state's claims, in 2015 Google lowered the second highest winning bid in the ad auction, pooling funds and allowing money to flow to successful bids using Google ads. The state argued that this mechanism gave Google ads bidders an unfair advantage, allowing them to win auctions that they would otherwise have lost.

Alphabet, Google's parent company, did not respond to a request for comment on this matter. However, so far, Google has claimed that the existence of Project Bernanke has been misrepresented and that there is no fraudulent activity.

In addition, Google is facing multiple lawsuits on suspicion of violating the Antimonopoly Act, and on November 10, 2021, it lost a trial on market monopoly in the EU and a fine of over 300 billion yen was confirmed. .

Google has been fined over 300 billion yen, due to losing the trial on market monopoly in the EU - GIGAZINE