Instagram announces plans to show full-screen recommended videos on your timeline

Adam Mosseri, head of Instagram, has announced plans to display 'full-screen recommended videos' on Instagram's timeline. Mosseri is looking at video sharing sites TikTok and YouTube as competitors and is working to build Instagram as a more entertainment-oriented platform.

Changes are coming to video on Instagram ????

At Instagram we're always trying to build new features that help you get the most out of your experience. Right now we're focused on four key areas: Creators, Video, Shopping and Messaging.

pic.twitter.com/ezFp4hfDpf

— Adam Mosseri ???? (@mosseri) June 30, 2021

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In a tweet posted on July 1, 2021, Mosseri announced plans to improve Instagram's four areas of creators, video, shopping, and messaging to bring new experiences to users. In particular, he said that for videos, a feature will be introduced that will display recommended videos of people that users do not follow as a 'feed.'

There are two types of Instagram posts : 'Stories,' which are deleted after 24 hours and can be edited with various tools, and 'Feed,' which can be edited only with filters. The feed is usually not displayed full screen but within a certain frame, but the new feature that Mosseri is talking about will be displayed full screen to increase immersion and entertainment value.

'The No. 1 reason people use Instagram is to entertain other users, and people want Instagram to be entertaining,' Mosseri said. 'Instagram is no longer just an app for sharing square photos,' he said. 'Tiktok is huge, YouTube is even bigger, there are a lot of other startups, and Instagram is under serious competition,' he said, showing his stance on competing with these services.

By TechCrunch

In the first half of 2021, TikTok and YouTube ranked first and second in the overall rankings of Google Play Store and App Store in terms of app spending , showing the popularity of video posting services. YouTube announced in May 2021 that it would pay a total of over 10 billion yen to those who upload short videos, and is focusing on expanding new features.

Instagram launched Reels, a service that allows users to post short videos, in 50 countries around the world in August 2020, and is expected to further develop the service with the new features announced today.

Instagram launches 15-second short video sharing service 'Reels' in 50 countries including Japan, a rival to TikTok appears - GIGAZINE