Jul 01, 2021 17:03:00

What is the whole story of Amazon's nearly 200 favorable reviews being hijacked by a mysterious Chinese vendor?

On Amazon, Sakura reviews by people who have not actually purchased the product are rampant, and many manufacturers are banned from listing because of fraudulent reviews. Meanwhile, a method of 'taking over the evaluation of a well-received product as an evaluation of the company's product' has appeared, and the person who was actually damaged reports the whole story.

Acme Klein Bottle
https://kleinbottle.com/#AMAZON%20BRAND%20HIJACKING

Clifford Stoll, who makes and sells the ornamental 'Klein Bottle ', reported the damage caused by the takeover of the evaluation. Mr. Stall has been selling his own 'Klein Bottle' under the brand 'Acme Klein Bottle' for 25 years, and has been selling it on Amazon for 5 years. The 'Klein Bottle' created by Mr. Stall was highly rated by Amazon, and had received 199 5-star ratings and 2 4-star ratings before being damaged by the takeover.

However, on June 22, 2021, the brand of 'Klein Bottle' sold by Mr. Stall will be replaced from 'Acme Klein Bottle' to 'Amvoom'. Mr. Stall tried to edit the sales page and restore it, but he said that it was impossible to restore it because he lost the editing authority.

When Mr. Stall investigated the brand Amvoom, it was found that Amvoom is a brand that develops acne removers and was registered as a trademark in Shenzhen, China in May 2021. It was also revealed that Amvoom's acne remover had taken over the favorable reviews that Stall's 'Klein Bottle' had earned.

The evaluation takeover method by Amvoom is as follows. First and foremost, Amazon allows you to display products in different colors and sizes on a single sales page. For example, the following marker pens are sold in two types, '12-piece set' and '24-piece set', on one sales page.

Amazon | Amazon Basic Oil Marker Pen Black 12 Pieces Set | Stationery / Office Supplies | Stationery / Office Supplies

And if you check the review column of this marker pen, you can see that the reviews for '12-piece set' and '24-piece set' are mixed.

Amvoom, which hijacked Mr. Stall's sales page, added 'Klein Bottle' as one of the variations of acne remover. As a result, 'Review of acne remover' and 'Review of' Klein Bottle '' will be mixed in the review column of acne remover as well as the above marker pen. Furthermore, according to Mr. Stall, Amvoom canceled all after ordering a large number of 'Klein Bottles'. As a result, Amazon's system recognized that the 'Klein Bottle' was out of stock, and Amvoom's acne remover page only had the rating that the 'Klein Bottle' had earned. 'Removal agent sales page' has been completed.

This 'very popular acne remover sales page' was deleted at the same time as the end of Amazon's sale project 'Prime Day' held in June 2021. However, Amvoom continued to take over the Acme Klein Bottle, and Stall's inquiry to Amazon continued to be ignored. Stall claims that the brand takeover is an abuse of Amazon's brand protection program and is calling on Amazon to improve it.

At the time of writing the article, the 'Klein Bottle' sales page in question is not open to the public.