May 18, 2021 16:01:00

Research results show that persuasiveness focusing on 'individual benefits' is effective for those who hesitate to vaccinate

By the new corona virus vaccine began to spread, even out-infected persons with a constant rate or more of the population to acquire the immunity infection to other people is epidemic subsides decreased '

herd immunity achieve' is expected I have. However, it is also true that some people hesitate to vaccinate, for example, in the United Kingdom, about 7-12% of adults hesitate to vaccinate. A study by Daniel Freeman and colleagues at the University of Oxford reveals that 'focusing on personal interests can be effective' as a way to change the mindset of those who hesitate to vaccinate. I did.

Effects of different types of written vaccination information on COVID-19 vaccine hesitancy in the UK (OCEANS-III): a single-blind, parallel-group, randomized controlled trial --The Lancet Public Health
https://www.thelancet.com/journals/lanpub/article/PIIS2468-2667(21)00096-7/fulltext

Emphasis on personal may be best way to fight vaccine scepticism, research suggests | Vaccines and immunisation | The Guardian

https://www.theguardian.com/society/2021/may/12/emphasis-on-personal-may-be-best-way-to-fight-vaccine-scepticism-research-suggests

New Survey Reveals a Way to Appeal to Even The Most Vaccine Hesitant People
https://www.sciencealert.com/making-the-benefits-personal-could-counter-vaccine-hesitancy-survey-shows

From January 19th to February 18th, 2021, Freeman conducted a survey of 18,855 people living in the United Kingdom who had not been vaccinated with the new coronavirus vaccine. Participants in the survey were asked in advance 'whether to hesitate to vaccinate' and were rated in the range of 7-35 points. At this time, 35 is evaluated as 'the most hesitant about vaccination'. Participants then focused on vaccines, ' text published by the United Kingdom National Health Service (NHS), ' 'text focused on collective interests,' 'text focused on personal interests,' and 'safety.' I was assigned one of 10 short sentences, such as 'Sentence', and was asked to read that sentence. After reading the text, I was asked if I would hesitate to vaccinate again.

As a result of the survey, among those who answered 'strongly hesitate to vaccinate' in the previous question, the average rating of those who read 'text focusing on collective interests' was 27.97 points. , The average rating of those who read 'Sentences Focusing on Personal Interest' was 27.04 points. This point was the lowest point among the 10 types of sentences prepared.

In addition, reading the prepared text had a slight effect on those who answered 'I strongly hesitate to vaccinate', but it has a great effect on those who answered 'I do not know if I will be vaccinated'. I also know that I didn't give it.

'People who hesitate to vaccinate have less interest in the collective interests of the vaccine and are more interested in personal interests and safety concerns,' Freeman said. 'To change the mindset of those who hesitate to vaccinate.' Clearly, it is more effective to emphasize individual interests than to emphasize collective interests. '

'It's not clear if participants were actually vaccinated, but given the number of people hesitating to vaccinate, this study could be important,' Freeman said. ..