Amazon announces 'Build It' program that decides the product to be made according to the user's request
On February 17, 2021, Amazon announced a new product creation program called ' Build It '. In Build It, consumers pre-order 'the next product they want to make', and the product is made only when there are orders from more than a certain number of consumers, and it is delivered to the pre-ordered user as soon as possible. It has become.
Amazon.com: Day 1 Editions | Build it: Amazon Devices & Accessories
Introducing: Build It—a new Amazon program that lets you weigh in on which devices we build next.
https://www.aboutamazon.com/news/devices/introducing-build-it
Amazon won't build this Alexa cuckoo clock unless it hits a preorder goal --The Verge
https://www.theverge.com/2021/2/17/22286662/amazon-alexa-cuckoo-clock-build-it-program-preorder
Amazon is not only engaged in the mail-order business as a major e-commerce site, but also develops various products. When the smart glasses `` Echo Frames'' equipped with voice assistant Alexa was announced in 2019, Amazon announced an invitation-only program called `` Day 1 Edition '' to offer Echo Frames only to some customers, users We received feedback from us to improve our products.
From the experience of Echo Frames, which began full-scale pre-order sales in 2020 , Amazon realized that early feedback was invaluable, and expanded Day 1 Edition to expand user product development. To get involved early on, we announced a new program called ' Build It '. You can see what kind of program Build It is by watching the following movie.
Amazon introduces Build It --YouTube
At Amazon, many developers, designers, and engineers use their imagination to envision various products.
Feedback from users who actually use the product is essential for the development and improvement of new products. That's why the Build It program was developed.
At Build It, Amazon first publishes some new product ideas.
If the user checks these ideas and thinks 'I want this product' ...
It is possible to pre-order.
If the number of pre-orders within the specified period falls below a certain number, the product will not be made. Payment of the fee will occur only when the product is actually made and shipped to the user, and if the product is not made, the pre-ordered user will not pay the fee.
When the number of pre-orders reaches a certain number within the period ...
Amazon makes products.
When the product starts shipping ...
It will be delivered to the pre-ordered user as soon as possible. Amazon says that the pre-order price is a special price that is cheaper than the price at the time of general sale, and Build It is a mechanism of low risk and high return for users.
The tech media The Verge states that Build It was designed for gadgets that won't be released unless demand is proven. At first glance, it is a crowdfunding format like Kickstarter and Indiegogo, but it is pointed out that what is actually done is not the acquisition of development funds but the measurement of demand, and Amazon does not intend to crowdfund Did.
At the time of writing the article, '
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