Twitter announced that 'Mr. Trump BAN was the correct answer', in the financial report for the fourth quarter of 2020
On February 9, 2021, Twitter announced its financial results for the fourth quarter of 2020 (October-December). In this earnings report, Twitter said the company's efforts during the 2020 US presidential election and the freeze on President Trump's Twitter account were 'worth a certain amount.' It was.
FINAL-Q4'20-TWTR-Shareholder-Letter.pdf
(PDF file)
Twitter (TWTR) Q4 2020 earnings
https://www.cnbc.com/2021/02/09/twitter-twtr-q4-2020-earnings.html
Twitter Adds Users Through Trump Ban --WSJ
https://www.wsj.com/articles/twitter-adds-users-through-trump-ban-11612906287
Below is a graph comparing Twitter sales between the fourth quarter of 2019 (left) and the fourth quarter of 2020 (right). Twitter sales in the fourth quarter of 2020 reached a record high of approximately $ 1.29 billion, up 28% year-on-year. According to US news media CNBC, this record exceeds the forecast of financial information research company Refinitiv of $ 1.19 billion (about 124.5 billion yen).
In addition, the number of users who generate revenue in the advertising business has increased, but the growth rate expected by the market has not been reached. The following is a chart showing the changes in the rate of increase in the average DAU (mDAU) that can be monetized. In the fourth quarter of 2020, mDAU increased by 5 million from the previous quarter and increased by 27% from the previous year to a total of 192 million, which was lower than the “193.5 million” forecast by market research firm
Twitter described the mDAU move: 'In the months leading up to the presidential election, we changed our policies and improved our services to encourage careful debate and reduce the dissemination of misleading information. Some changes were ineffective and had a predictable and minor negative impact on the global mDAU in the fourth quarter. This is within expectations and thus protects the completeness of conversations conducted during the election. It can be said that the efforts to do so were worthwhile. '
Twitter has repeatedly labeled tweets posted by Mr. Trump during his inauguration as 'potentially misleading,' and also labeled 'premature victory declarations' in the presidential election. Was there.
Twitter and Facebook add warning label to President Trump's 'premature victory declaration' etc.-GIGAZINE
One of Twitter's series of efforts that received the most attention was the permanent freeze on Mr. Trump's account on January 8, 2021. Although January 2021 is outside the period of the earnings report announced this time, Twitter mentioned the trend of January 2021 as part of the outlook for future business results, saying, 'Given the unusual situation of this quarter, The average absolute mDAU growth by the end of January 2021 is above the average for the last four years and is expected to grow by about 20% in the fourth quarter of 2021. '
Regarding this Twitter announcement, CNBC pointed out that 'Twitter's record announcement at the end of January 2021 seems to be a reference to the company's permanent freeze on Mr. Trump's account on January 8,' Twitter said. He said he sees Mr. Trump's permanent BAN as a success.
Twitter CEO Jack Dorsey also announced in January 2021 that 'it was right to ban Mr. Trump permanently.'
Twitter CEO Jack Dorsey commented, 'It was right to ban President Trump forever.' --GIGAZINE
Twitter CFO Ned Segal also said in an interview with The Wall Street Journal, an American daily economic newspaper, saying, 'Our decision is generally well received by advertisers. I did. '
As of the end of 2020, Twitter had 5,500 employees, 14% more than the previous year, but in the future, we plan to increase the number of employees by 20% in fields such as engineering and further focus on research and development. It is said that.
Related Posts:
in Web Service, Posted by log1l_ks