It is also pointed out that Google started paying news usage fees to some news media in Australia and returned the palm immediately after hinting that the service will be stopped.



On February 4, 2021, Google announced that it will launch the ' Google News Showcase ' in Australia to distribute news in partnership with the media. In January, the company had just announced its intention to withdraw services such as Google Search from Australia in response to a new Australian law requiring the press to pay news royalties.

Google News Showcase launches in Australia
https://blog.google/products/news/google-news-showcase-launches-australia/

Google will pay some Australian publishers after threat to leave market boomerangs
https://www.androidpolice.com/2021/02/04/google-will-pay-some-australian-publishers-after-threat-to-leave-market-boomerangs/

For some time, Google has been pointed out that 'it crawls news sites to extract information on articles and earns a large amount of advertising revenue from it,' and news publishers have been complaining one after another. In response, the Australian government was developing a ' News Media Negotiations Act ' that would require the revenue from news content to be distributed to the media that owns the content.

Government moves to create rules to distribute the revenue that Google and Facebook earn from news collection and distribution to existing media --GIGAZINE



Google responded to the move by Australian authorities, saying, ' People will not be able to get information for free or cheaply .' Since August 2020, we have deepened our confrontation with the Australian authorities, such as pop-ups on the Google search page in Australia saying 'How to use Google is at risk'.

A pop-up saying 'How to use Google is at risk' appears in Google search --GIGAZINE



Confrontation of Google and the Australian authorities, further intensified entered in 2021, Google is 'content usage fee payment of the media if mandatory by law, to stop providing search services,' said the January 22 announcement was. Microsoft, which had been heavily overwhelmed by Google in the search market, took advantage of this and told Australian authorities that 'Bing is ready to grow in Australia.'

Microsoft talks with Prime Minister 'I'm ready to grow Bing' in response to Google search stopping in Australia-GIGAZINE



Meanwhile, Google updated its official blog on February 4th, announcing the launch of the Google News Showcase in Australia. The Google News Showcase is a framework for distributing articles in a formal partnership with the news media, which Google will pay news publishers a total of $ 1 billion in article usage fees. At the time of the announcement in October 2020, it was deployed only in Germany and Brazil, but the target area has since expanded to countries around the world such as Japan, the United Kingdom, France, Canada, and Argentina.

'We worked closely with Australian news publishers to develop the Google News Showcase,' Kate Bedeau, head of publishing product partnerships at Google, said in a statement. Claims to be working closely with the Australian press. Google's official Twitter account for the Australian region said, 'The Google News Showcase is one of the largest investments in the press to date, fair and practical to support and grow the Australian news industry. I'm sure it's the way, 'he emphasizes fairness.



The launch of the Google News Showcase less than a month after alluding to Australia's withdrawal was 'indicating that Google has softened its attitude toward Australian authorities,' according to media outlets. is spreading. Overseas media Android Police said, 'Google News Showcase hasn't solved all the problems, and the company hasn't decided to comply with the new Australian law, but it's ready to go one step further on royalties arrangements. It is a manifestation of intention that there is. '

'It's just the right time to start a news showcase right after threatening to withdraw from the market,' said Merja Myllylahti, a journalism researcher at Auckland University of Technology in New Zealand. '.

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