Oct 07, 2020 15:00:00

'Story' function appeared in Google application, evolved so that card-type articles focusing on visuals are displayed large

' Story ', which is a visual-oriented article format, is now displayed in 'Google Discover', which displays the most suitable articles based on your search history and the topics you are following on the home screen of the Google app. ..

Web Stories on Google

https://stories.google/

A new home for Web Stories on Discover
https://blog.google/web-creators/web-stories-discover-search/

Google Discover is adding a dedicated Web Stories carousel --9to5Google
https://9to5google.com/2020/10/06/google-discover-web-stories/

On October 6, 2020 local time, Google implemented the story in the Discover tab of the Google app on iOS and Android. The story is a card-type article that focuses on images and emphasizes visuals, as shown below.

The logo of the news publisher, company name, article title, etc. are displayed on each card, and you can tap it to read the article. In addition to embedding full-screen movies, photos, music, etc., you can also include links to other content, so it is possible to keep the explanation simple in the story and say 'Details from the link below'. is.

The story appears not only at the top of the Discover tab in the Google app, but also in Google search results.

To post a story on the Google app, all you have to do is create a story and publish it on your website. Stories published on your website will automatically appear in relevant Google search results and Discover. Google Search and Discover show stories created by individual creators as well as stories created by companies.

In addition, creators can decide not only how to monetize the story, but also hosting and publication period. You can also get feedback on views and engagement statistics.

Google has

stated that even individual creators can create stories in just a few minutes using story creation support tools such as Web Story editor for WordPress , MakeStories , NewsRoomAI , which can create stories by drag and drop, and story creation is easy. Claims to be. He also mentioned that since Discover is used by more than 800 million users every month, the engagement performance of the story displayed at the top of the Discover tab is very strong, and the story's transmission power is high. I emphasize it.

Google has written that it has worked with news media such as Forbes and Vice to build story features to help revitalize the story feature ecosystem. Below is a list of cooperating media.

The story function of the Google app has already been implemented in the United States, India, and Brazil, but it has not been revealed when it will be implemented in Japan.