Sep 25, 2020 21:00:00

'Facebook learned from the tobacco industry,' says a former director about its harmfulness and addiction

Facebook is such 'false information and fake news, spread the conspiracy theory is to confuse the society'

criticism from, such as 'has given an adverse effect on the youth of mental' criticism up, you have a variety of problems it has been pointed out. About Facebook, a former director said, 'Facebook is learning from the tobacco industry and making people addicted.' The former director states that he has published his work at Facebook.

Hearing on “Mainstreaming Extremism: Social Media's Role in Radicalizing America” | Democrats, Energy and Commerce Committee
https://energycommerce.house.gov/committee-activity/hearings/hearing-on-mainstreaming-extremism-social-media-s-role-in-radicalizing

House Committee on Energy and CommerceTestimony of Tim Kendall
(PDF file) https://energycommerce.house.gov/sites/democrats.energycommerce.house.gov/files/documents/09.24.20%20CPC%20Witness%20Testimony_Kendall.pdf

Former Facebook manager: “We took a page from Big Tobacco's playbook” | Ars Technica
https://arstechnica.com/tech-policy/2020/09/former-facebook-manager-we-took-a-page-from-big-tobaccos-playbook/

Tim Kendal worked as a monetization director on Facebook from 2006 to 2010, after which he launched a company called Moment, which independently develops wellness apps.

On September 24, 2020, the US Consumer Protection and Energy Commerce Commission held a hearing and asked Kendal 'How Facebook spread radical and radical content.' 'The social media services I and my colleagues have created over the last 15 years have broken people apart at terrifying speed and intensity, at least we have undermined the collective understanding of people. And at worst, I'm afraid that we've been in a civil war. ' 'We learned from the world's largest tobacco industry, and from the beginning we were trying to make it addictive so that humanity would pay as much attention to our products as possible,' continued Kendal. ..

'Tobacco companies were initially developing to make nicotine stronger, but eventually they found that they couldn't grow their business at the speed they wanted,' Kendal said. So they added sugar and mental to the tobacco to allow the smoke to stay in the lungs for a longer period of time, 'said Facebook, like the tobacco industry, with status updates and photo tagging. He explained that he took the method of 'staying on the platform for a long time' by adding a function such as a cigarette button. However, these features have put more emphasis on 'evaluation' of users and 'laid the foundation for jeopardizing the mental health of teens,' Kendal said.

In addition, 'Leaving misinformation, conspiracy theories, and fake news unchecked is like a bronchodilator in the tobacco industry. With bronchodilators, smoke can cover a wider area of the lungs. But they needed more to keep increasing the user base, especially the amount of time and attention users spend on Facebook, as the content of the sparker wasn't enough, 'said Kendal.

On Facebook, based on the idea that '

engagement leads to profits', engagement was all the indicators.

At first, Kendal thought that 'increasing engagement would benefit users,' but he realized that by gradually increasing engagement, users could not leave the platform. At the time of writing, Kendal not only stayed away from Facebook, but also said he regrets his work on Facebook. And without financial or legal penalties, Kendal emphasized that the situation in which harmful content spreads on Facebook cannot be changed.

There are other people besides Kendal who have left the company because of doubts about Facebook's approach. Chris Hughes, who co-founded Facebook with CEO Mark Zuckerberg, said, 'Mark is a kind guy,' but 'how to grow (Facebook) at the expense of security and etiquette for clicks.' you remember the anger. the government is to mUST accountable to the mark, and Facebook is the time should be dismantled, ' he says .