Why Microsoft Wants To Buy TikTok?
While the American Trump administration is trying to eliminate
Why Microsoft wants TikTok-The Verge
https://www.theverge.com/2020/8/3/21352309/microsoft-tiktok-acquisition-deal-why-us-countries-data
On August 3, 2020, US President Donald Trump requested Byte Dance, which runs TikTok, to 'sell TikTok to an American company by September 15, 2020.' The most promising destination for the sale is Microsoft, whose blog revealed its intention to buy.
President Trump requests TikTok to ``sell to an American company by September 15, 2020'', Microsoft takes on the acquisition-GIGAZINE
Microsoft has successfully acquired prominent companies such as Mojang, who developed Minecraft, LinkedIn, a business SNS, and GitHub, a software development platform. Since Microsoft basically maintains the independence of each company, The Verge said, 'Microsoft has acquired a big lesson by messing up the Skype and Nokia telephone business and making a mistake,' TikTok said. We anticipate that the brand will continue to exist after the acquisition.
On the other hand, 'The data obtained with TikTok can help fix Microsoft's blind spots and can also affect the way other software and services are developed in-house,' The Verge said. According to The Verge, Microsoft with Windows has the data and know-how necessary for the software business, but there is a gap in recognition of consumer behavior because there is no success case with BtoC service, and this gap is resolved with TikTok There is an aim to do it.
For example, Microsoft's Windows has an overwhelming share of the PC OS, but many of the younger generations who use mobile devices such as smartphones often use Android, iOS, and Chromebooks. In fact, email and document sharing are almost always dominated by Google's Gmail and Google Docs. The Verge speculates that Microsoft has missed the 'wave of mobility' since the advent of smartphones, so it may be necessary to hold TikTok in order to catch up with Google and Apple.
Also, just as Google is planning to bring YouTube users to the cloud gaming service Stadia , Microsoft may also be planning to bring TikTok users to the cloud gaming service Project xCloud . .. 'If you are interested in watching the play movie of the shooting game ' Call of Duty ' on TikTok, you can immediately make it possible to play 'Call of Duty' simply by clicking the screen.' The Verge points out.
In addition, TikTok uses AI technology for the function that introduces recommended movies and filters for image processing to users and the face recognition function in movies, so for Microsoft, TikTok is 'an application example of AI for consumers' Can be At the same time, TikTok can be expected as a testing field for filters and advertisements that apply VR/AR technology such as Microsoft Mixed Reality and HoloLens .
'The most important issue with the Tiktok acquisition is the handling of the data and users that Microsoft will access,' said The Verge. About this, Microsoft said in a blog post that revealed consideration of TikTok acquisition, ``Microsoft guarantees that all personal information of American users of TikTok will be transferred to the United States and will not be taken out of the United States'' I will do that.' in a blog post.
In addition, it is unknown whether Microsoft can successfully acquire TikTok because not only the United States but the whole world is moving away from TikTok, but in a blog post suggesting acquisition of TikTok, Trump of President Trump We thank 'personal involvement'. 'The Microsoft may have posted a blog post because of pressure from its supporters to publicly approve the acquisition of TikTok,' the Wall Street Journal, an American economic newspaper, said.
Also, with the enforcement of the Hong Kong National Security Maintenance Act that allows the Chinese government to delete social media posts and accounts in Hong Kong on June 30, 2020, TikTok relocated its head office from China / Hong Kong to London, England It is reported that they are planning to do so. Economic media giant CNBC expects that Microsoft will only acquire businesses in the United States, Canada, Austria and New Zealand, and over 100 countries including Europe will continue to operate ByteDance based in London. ..
``Tik Tok'' plans to move its headquarters from China to the UK-GIGAZINE
Related Posts:
in Web Service, Posted by log1i_yk