Google announces 'Shoploop', a video shopping platform that allows you to discover, evaluate, and purchase products
Shoploop: an entertaining new way to shop online
https://blog.google/technology/area-120/shoploop/
Lax Poojary, General Manager at Shoploop, is switching between three apps on a smartphone: social media, YouTube, and online shopping when a young woman is doing a user survey on the New York subway as a joint project of Area 120. It seems he found a place. When Poojary asked what she was doing directly to the woman, the woman said, ``I saw a user promoting cosmetics on social media and I was curious about the product, so I'm reviewing it on YouTube I checked and then looked up the product in an online shopping app and bought it.' In this research, Poojary found that users are using at least three apps to discover and purchase products.
The result of this experience is Shoploop, a video shopping platform for discovering, evaluating, and purchasing products. Shoploop is more an interactive shopping tool than traditional online shopping sites, and all the videos on the platform are very short, less than 90 seconds.
Shoploop: An Entertaining New Way To Shop Online-YouTube
Shoploop is a video shopping platform that allows you to discover, evaluate, and purchase products on one app.
On the platform, there are many movies posted by the influencers etc. that I tried using the product……
Users can like the movie.
You can also save and share your favorite movies.
You can also follow people who post great movies.
Many contributors.
A purchase link for the product introduced is inserted in the movie……
You can purchase directly from the Shoploop app.
The Shoploop screen looks like the following. The categories are make-up, skin care, hair, and nails, and it seems to be the main platform for beauty.
Poojary said that Shoploop says, 'We want to give people the look and feel of having to actually shop without actually going to the store. You can get product reviews from people who are familiar with.'
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