Phillips develops a system that notifies the location of goods and goods by LED visible light communication

ByLuke Gattuso

I do not know where the item I want is that I'm shopping at a big supermarket, and sometimes I will make a round trip with the urouro in a large store. Supermarkets are taking measures by installing the pops listed at the sales floor, but you can not distinguish by just looking at pops to the exact location of the item. It seems possible to solve these problems in a stroke by the lighting system developed by Philips, using the electromagnetic waves of the LED lighting installed in the supermarket to transmit the item's position information and the items on sale to the smartphone.

Where is the guacamole? Do not worry, Philips' supermarket lighting will tell you!
http://www.newscenter.philips.com/main/standard/news/press/2014/20140217-Intelligent-in-store-LED-lighting-communicates-with-your-smartphone.wpd

In the system developed by Philips, data communication is possible from electromagnetic waves emitted by lightingVisible light communicationuse. When Phillips LED lighting installed in the supermarket catches the user's position information by visible light communication and the user inputs the desired product to the dedicated application installed on the smartphone, the position information of the product is obtained from the LED lighting It will be sent.

Philips LightingGerben van der Lugt said, "The great thing about the system we developed is that there are benefits not only for users but also for retailers because retailers need only LED lighting for system installation, "The smart lighting system emphasizes the benefits of both users and retail stores.

The following image is an infograph showing the feeling like this when shopping using a smart lighting system in an easy-to-understand manner. The sample is a meal invited by a friend and a mexican cuisineGuacamoleDavid who is thinking to give out.


Before entering the store, David searched for "Guacamole" using the smartphone application. Then the application will tell you what materials are needed for Guacamole.


When David enters this state in this state, the smartphone receives the location information of the desired item, and it shows the direction of efficient shopping.


LED lighting not only provides location information but also discount information such as "avocado 50% off".


In addition, it seems to fit GuacamoleChurroPresent a dessert called ... ...


We will show you firmly to the sales department.


When the location information and the route of the sales floor are actually displayed on the smartphone, it is like the image below, a simple UI. This seems easy for children and older people who are not familiar with smartphones.


Philips' Smart Lighting System is an exhibition of store equipment, promotion tools, exhibition equipment and materials held from February 16 to 2014 in Düsseldorf, GermanyEuro shop"It is said that the test introduction is currently being introduced in several retail stores as the author of the article.