Next-generation LED lighting that will send shopping information etc. to customers in the store via smartphone will be deployed at supermarkets etc.

ByKees Van Mansom

GE LightingAnnounced that it plans to deploy iBeacon-equipped LED lighting system at retail stores. Since the stand type was the mainstream in the conventional iBeacon, there were restrictions on the installation location, but if you use the next generation LED lighting system, it will be easy to install without taking up the installation space.

GE Lighting and ByteLight Enable Retailers to Engage In-Store
http://www.bytelight.com/press/110

GE's new lights can send deals to shoppers' smartphones | The Verge
http://www.theverge.com/2014/5/29/5760988/ge-connected-lighting-system-sends-deals-to-smartphones

The LED lighting system that GE is going to deploy will detect the location of shoppers and update the position of shoppers moving around in the store at any time so as to instruct information on the products in front of you to visitors via smartphone something like. For example, we often create a shopping list from previous history for customers who often use stores, and display the route to the area where the food is placed on the screen. Then, when you come to the shelf where the ingredients are actually placed, you can make a sales method of offering a half price coupon for the product.

GEByteLightDeveloped its own system by partnering with. Phillips alsoVisible light communicationWe usedLED lighting systemIn both tests, both of them are a mechanism for data communication using electromagnetic waves emitted from lighting, but in addition to thatBluetooth LE, So that theoretically more accurate data communication will be possible.


Also, Philips' system needs to open the application all the time for data communication, but in the case of GE it is also possible to send mail information via visible light communication without activating the application The point is convenient.

You can understand how you feel when you actually experience iBeacon by reading the following article.

I've actually experienced "iBeacon" at the Wireless Japan 2014 venue - GIGAZINE


In addition, America's leading supermarket chain ·WalmartBefore GE announced the LED lighting system this time, in April 2014 announced that it will introduce GE 's new LED lighting system with energy efficiency in stores worldwide. Although it is not officially announced, it is thought that there is the possibility of introducing iBeacon-equipped LED lighting system to Walmart.

Walmart Corporate - Walmart and GE Transforming Retail Lighting with Energy - Efficient LEDs Globally
http://news.walmart.com/news-archive/2014/04/09/walmart-and-ge-transforming-retail-lighting-with-energy-efficient-leds-globally