New target marketing method using iBeacon of iOS 7 short-range communication appeared one by one

Short-range wireless communication function supported by iOS 7 "IBeaconCan send information towards targets located tens of meters away, so for example, we can recommend bargain products to potential customers walking in front of the store, or send special coupons, so more AdvancedTarget marketingIt is expected to be used for. Target marketing methods using such iBeacon are appearing one after another.

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http://www.inmarket.com/index.html


The style of the new shopping to be realized by iBeacon comes from the following movie.

InMarket Mobile to Mortar iBeacon Platform Capabilities Spot on Vimeo
http://vimeo.com/83270004


◆Shopping list (reminder)


A man touching a smartphone while eating.


"List ease"We launched the application called"


This application seems to be able to compile lists of products to be shopping and register reminders.


A man who changes shooting scene and starts shopping at a shop.


A reminder was immediately sent from the List ease application. A man who has forgotten the shopping list completely smiles.


A commodity corner is displayed in the list of products to be purchased, and a mechanism that automatically checks when items are put in a shopping cart and leaves the department.


◆Point service


Christmas soon. A woman in a hat in Santa Claus discovered a letter the child wrote to Santa.


There is the character "Xbox One !!".


A woman who makes a face to an unexpectedly expensive commodity.


"NO EXCUSES MOM !! (There is no excuse! Mommy!)" Also remembered.


My mother, who can not afford to let the child down, was in trouble.


In such a case I found "CheckPointsService called. It seems to be a service of contents that you can get various items at the point you get every time you shop.


There was also an Xbox One that the child wanted. You can get it if you collect 165,000 points.


That woman who goes shopping.


"CheckPoints" application will start automatically, and will tell you the items you can earn points for.


Every time I purchase these items, points are accumulated in the application, and when the target points gather, it is a mechanism that you can present the target product.


◆Best deals


A woman who checks the weather forecast with a smartphone. Are you planning to go out?


This time, I am in the color of the item I want on the shopping site. It looks like a red raincoat. The woman tapped "Save for Later", "Remind Me In Store" (receiving notification from the store).


A woman who is out.


To the smartphone, I got a coupon for 20% discount on the red raincoat that I had on hold from the store that registered the reminder earlier.


It is likely to rain outside anytime. After thinking a while ... ....


The woman headed to the shop to buy a raincoat.


This movie shows the concept of a service using an application that enables shops to transmit information to prospective customers using iBeacon, and these are venture companiesInMarketIt is realized by the target marketing platform "Mobile to Mortar" developed by.


In the target marketing indicated by the movie, the style that the shop side suggests and provides only the service that suits it, in advance from customer side, tells the store the intention to receive meritful information for himself It is taken. This enables efficient shopping activities that eliminate the wastefulness of advertising in terms of being able to grasp potential customers who are willing to purchase for shops, and for customers, information that is beneficial to them Because it has an advantage that it can receive onlyWinwinThe relationship is realized.

InMarket has already partnered with large companies such as Coca-Cola, P & G, Nestle, Levi's, and it is anticipated that each company is developing iBeacon application using Mobile to Mortar platform I will.


Short-range wireless communication Since iBeacon can be used in various ways depending on ideas, a more convenient and more innovative application may be developed that is different from the one shown in the movie. I am expecting the emergence of new services using iBeacon.