Feb 28, 2020 18:45:00

Corona Beer sales company loses 31 billion yen in two months due to reputational damage caused by new coronavirus, but related search trend explodes

Anheiser Bush Inbeb, who sells the Mexican beer Corona Extra , commonly known as Corona Beer , said, 'January-February 2020 alone will cost about £ 221 million (approximately 31,103 million yen). ) Also lost sales and was severely hit by the coronavirus. '

Makers of Corona report £ 132,000,000 loss as a result of coronavirus | Metro News
https://metro.co.uk/2020/02/27/makers-corona-report-132000000-loss-result-coronavirus-12312964/

Grupo Modero, which produces corona beer, is part of Anheizer-Busch Inbeb, the world's largest liquor maker based in Belgium, and its sales and branding are performed by Anheizer-Busch Inbeb.

'The new coronavirus has lost about £ 221 million in sales in the first two months of 2020 alone. We anticipate a loss of revenue across China in the future,' said Anheiser Bush Inbeb. comment. It shows an expectation that revenues in the first quarter will fall by about 10%.

'The spread of the new coronavirus has significantly reduced the demand for corona beer in China, both at stores and at home, due to the spread of the new coronavirus, especially as the spread of the new coronavirus coincided with the Lunar New Year in early February. And the losses were even greater, 'said Anheiser Bush Inbeb.

Corona Beer and the new Coronavirus just happen to have the same name and have nothing to do. However, looking at Google Trends, the number of people searching for 'corona beer virus' 'beer virus' 'beer coronavirus' from late January has doubled, and those who calmed down in February but are still searching It is said that there are many.

According to a survey by research firm YouGov, Americans' willingness to buy Corona beer has fallen to its lowest level in the past two years. Due to reputational damage caused by the new coronavirus, corona beer sales are likely to remain sluggish for some time.