Huawei surpasses Apple and grows fast to become the world's second largest smartphone vendor

by Andri Koolme

Market research firms Canalys and Counterpoint Research have released a report on global smartphone market share in 2019. Both companies report that 'Huawei has achieved the greatest growth,' indicating that Huawei has surpassed Apple and has become the number two smartphone vendor in the world.

Global Smartphone Market-Apple gained the top spot in Q4 2019 while Huawei surpassed Apple to become the second-largest brand in CY 2019-Counterpoint Research
https://www.counterpointresearch.com/global-smartphone-market-apple-gained-the-top-spot-in-2019-q4-while-huawei-surpassed-apple-to-become-the-second-largest- brand-in-cy-2019 /

Canalys Newsroom- Global smartphone market Q4 and full year 2019
https://www.canalys.com/newsroom/canalys-global-smartphone-market-q4-2019

Huawei outsells Apple in 2019, becomes No. 2 global smartphone vendor | Ars Technica
https://arstechnica.com/gadgets/2020/01/huawei-outsells-apple-in-2019-becomes-no-2-global-smartphone-vendor/

Below is a table from Canalys's report showing shipments, shares, and year-over-year growth rates for each vendor in the fourth quarter of 2019. According to Canalys, smartphone shipments reached 369 million units in the fourth quarter of 2019. This is up 1% year-over-year and the market has grown for the second consecutive quarter, Canalys reports. According to Canalys analyst Jin Shengtao, Apple's growth in Q4 2019 was largely due to the iPhone 11 gaining popularity in emerging markets such as Asia.

And here's a table showing year-over-year growth rates and market share for each vendor for 2019: Samsung, which owns the Galaxy brand, has the largest market share for the year, with 298.1 million units shipped and 21.8% market share. Huawei ranked second with 240.6 million units shipped and 17.6% market share, and third was Apple with 198.1 million units shipped and 14.5% market share. In the meantime, smartphone shipments for the entire market are down about 1% year-on-year.

Huawei has grown 17% year-over-year shipments year on year. Meanwhile, Apple had the second largest share over Huawei for 2018, but in 2019, shipments fell 7% from the previous year and surrender Huawei to second place The result was.

Counterpoint also has nearly the same results as Canalys, reporting that Huawei gained the world's second-largest market share for the full year. According to Counterpoint, Huawei made a big leap because 'it entered the European market in 2019 and released the' 5G compatible device without relying on Google mobile services 'earlier.'

Counterpoint also points out that China accounts for 60% of Huawei's shipments and states that Huawei's rapid growth is also due to the fact that it has a huge Chinese market.

However, due to the United States' exclusion of Huawei, Google has stopped supporting Android for Huawei smartphones, and Huawei has installed its own OS on smartphones. Counterpoint speculated that Huawei's proprietary OS would be nearly impossible to compete with Android outside of China. Counterpoint also points out that Huawei's strategy to sell older devices cheaper in markets outside of China will soon fall off as smartphone market competition intensifies.

It is reported that Huawei's original OS equipped smartphone will appear in 2019-GIGAZINE

'Tensions are rising among several countries that are impacting the smartphone market, such as the United States' pressure on Huawei and the tension between Japan and Korea,' said Counterpoint analyst Varun Mishra. Has led to uncertainties in the memory market. These news have shaken the supply chain, and companies are rethinking their strategies and reducing their reliance on a single market. In order to do so, efforts to further diversify investments may be undertaken.The outbreak of the new coronavirus in China (at the time of this writing) is one of the latest issues that threaten the supply chain. ' Was.