Audio maker BOSE announces closing of official sales stores, as well as Japanese stores

by osvaldo castillo

Audio manufacturer BOSE has announced that it will close all official sales outlets in North America, Europe, Japan and Australia.

Bose is closing all of its retail stores in North America, Europe, Japan, and Australia-The Verge
https://www.theverge.com/2020/1/15/21067715/bose-shutting-down-retail-stores-layoffs-north-america-europe-japan-australia

BOSE explains that official retail stores around the world are being closed because core products such as headphones and speakers 'are increasingly being purchased through e-commerce.' It is expected that hundreds of employees will be fired when BOSE closes its official sales outlets.

According to the international media The Verge, BOSE first opened an official retail store in 1993. Since then, they have opened many stores in shopping centers and malls. At the time of writing, there were 22 directly managed BOSE stores in Japan, mainly in major cities such as Tokyo, Osaka, Aichi, and Fukuoka.

In recent years, BOSE has been developing unique products such as smart sunglasses that also serve as earphones, in addition to strong noise canceling headphones.

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BOSE does not disclose the number of employees who will lose their jobs due to the closure of sales outlets. 'At that time, store sales were a radical idea, but it was the result of bringing what customers needed to where they needed it,' said Colette Burke, vice president of global sales at BOSE. Again, we just do the same thing (closing the store), 'he emphasized. Closing the store is a strategy in line with the times.

According to BOSE, sales outlets in North America, Europe, Japan and Australia will be closed over the coming months. BOSE spokespersons closed a total of 119 stores. BOSE says, `` Although about 130 stores are operated in other parts of the world, China, UAE, India, Southeast Asia, South Korea, etc., business will continue in this area, '' The Verge says I have responded to it by email.

BOSE is also providing retirement benefits to employees who will be dismissed.