54% of the ads displayed on Facebook by anti-vaccines were only two groups of advertisers
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People who advocate anti-vaccineism that does not allow children to be vaccinated have become a major threat in modern society, causing a measles epidemic that has become a problem in recent years in the United States and other countries . Such anti-vaccines were displaying their claims as advertisements on SNS such as Facebook, but it turned out that more than half of the anti-vaccines were the only two advertisers.
Vaccine-related advertising in the Facebook Ad Archive-ScienceDirect
https://www.sciencedirect.com/science/article/pii/S0264410X1931446X
Inoculating Against the Spread of Viral Misinformation | UMD School of Public Health
https://sph.umd.edu/news-item/inoculating-against-spread-viral-misinformation
Most of The Antivax Ads on Facebook Are Funded by Just 2 Organizations
https://www.sciencealert.com/most-of-the-antivax-ads-on-facebook-are-funded-by-just-two-organisations
Advertisements displayed on SNS such as Facebook are easy to spread and affect the thinking of many people. In the past, `` advertising against vaccine intake '' by anti-vaccines has been displayed on Facebook, and infectious diseases that should have been eradicated due to anti-vaccines have become popular again, `` new triple mixed (MMR) vaccine and autism as being an 'independent
The American research team investigated vaccine-related advertisements that were actually displayed on Facebook on December 13, 2018 and February 22, 2019, when anti-vaccine-related advertisements were not banned on Facebook. did. The survey was conducted using the Ad Archive platform introduced by Facebook to improve advertising transparency and analysis. With Ad Archive, you can use search words to find advertisements that have already expired or that are actually displayed only on specific targets.
As a result of the survey, it was found that over 300 vaccine-related advertisements were displayed in the two days covered. Of these, 163 (about 53%) were vaccine recommendations and 145 (about 47%) were anti-vaccine ads. Although there was no big difference in the number of advertisements, the median of advertising expenses paid to Facebook was significantly higher for anti-vaccine ads, and the number of times ads were displayed to users was also higher for anti-vaccines It seems that there were many, and it was suggested that the funding source of the anti-vaccine group was abundant.
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In addition, the research team surveyed advertisers from anti-vaccine and vaccine recommenders. We also found that there are a total of 27 anti-vaccine advertisers, 83 vaccine-recommended advertisers, and a relatively small number of anti-vaccine advertisers.
More surprisingly, the research team points out that 54% of the ads that anti-vaccines have shown on Facebook are advertisers from two organizations, the World Mercury Project and Stop Mandatory Vaccinations . World Mercury Project is run by Robert F. Kennedy Junior, former president of John F. Kennedy , and Stop Mandatory Vaccinations is run by Larry Cook, a well-known anti-vaccine activist. These groups have repeated anti-vaccine claims, but it seems that they have actually spent a lot of advertising expenses to spread the anti-vaccine claims.
Amelia Jamison , a researcher at the University of Maryland, said, “Many people think that the anti-vaccine movement is a grassroots movement by parents with children, but there are a few powerful We can tell from the analysis of Facebook ads that there are people. '
Facebook has already banned the display of advertisements that appeal to anti-vaccines, but anti-vaccines are familiar with the advertising system on SNS, `` find rules loopholes and guide them to anti-vaccines in a way that does not get caught in regulation There is a deep concern that there is a possibility of developing the claim. According to Mark Dredze , a researcher at Johns Hopkins University, `` For thousands of dollars (hundreds of thousands of yen), a few anti-vaccine groups can send their messages to target people and exploit public health vulnerabilities. I commented.
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