Facebook changes the company logo, the old logo is still used in the app
Facebook announced the new company logo on November 4, 2019 in local time. The new logo will be used to show the company and the old logo will be used to show the Facebook app.
Introducing Our New Company Brand | Facebook Newsroom
Antonio Lucio, Facebook's Chief Marketing Officer, announced the new brand logo for Facebook. Facebook originally started as a single app, but in the next 15 years we have developed a variety of products that connect users to different communities, such as friends and family, to help grow their business. In order to reflect such changes in Facebook in the logo, Lucio reveals that he has created a new company logo. According to Lucio, the new company logo is 'Facebook's company logo' and the old logo will continue to be used for the 'Facebook app'.
Facebook says it has designed a new company logo to clarify the branding, and says it uses a custom typography and capital letters to clearly distinguish the difference from the traditional logo.
This is the new Facebook company logo. The old logo was written as “facebook” in lower case, but the new company logo is written as “FACEBOOK” in upper case to differentiate it. In addition, Facebook has a strong blue image, but the new corporate logo has a GIF image that changes its color in a colorful way. It feels like a departure from the conventional image.
The logo that has been used for a long time will continue to be used as a logo exclusively for the Facebook application.
Facebook is not the only product developed by Facebook. We are developing various products such as Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, Calibra, and more clearly showing which company is creating these is one of the reasons for changing the company logo It seems to be.
Also, since June 2019, the word “Facebook” indicating that it is a Facebook product has been added to the company's product (left), but in the future the text will be replaced with the company logo (right). This means that it will be possible to tell the user more clearly that it is a product made by Facebook.
Facebook said, “Changing the corporate logo is a way to better communicate the ownership structure to users and businesses that use our services to connect, share, build, and increase the audience. It will be '.
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in Web Service, Design, Posted by logu_ii