Twitter admits that “users with few followers were displaying more ads”
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Many people are annoyed by the advertisements that appear on Twitter, but for Twitter, advertising costs from advertisers are a major source of revenue. Twitter admits that such advertisements were 'displayed a little to users with many followers on Twitter, and more to users with few followers.'
Twitter blames ad problems for Q3 2019 earnings miss
https://www.cnbc.com/2019/10/24/twitter-blames-ad-problems-for-q3-2019-earnings-miss.html
Twitter admits that it showed more ads to less popular users-The Verge
https://www.theverge.com/2019/10/24/20930771/twitter-ads-popular-verified-accounts-more-experience-earnings
Twitter announced its third-quarter financial results on October 23, 2019, stating that 'advertising technology bugs have resulted in lower sales and net income than expected.' In August 2019, Twitter is a 'display of unintended sharing and customized advertising of user data there was a bug that takes place in the part of the case' published . The bug seems to have been fixed as of August 5, 2019, but the restoration of the advertising system itself has continued even at the time of article creation.
A bug that unintentionally shared user data and displayed customized advertisements on Twitter was discovered-gigazine
by PhotoMIX-Company
Advertisements displayed on Twitter can be displayed only on high-engagement targets based on information on devices accessing the platform and user data related to Twitter. Advertisers who want to display their ads on Twitter for promotion decide these costs and spend on advertising.
Advertisers are bidding in an auction format, so the higher the value that the advertiser places on Twitter, the higher the bid amount. Targeted ads based on user data are attractive to advertisers, but as a result of the reduction of effective user data due to bug fixes, advertisers have reduced bids or temporarily stopped advertising.
“The great thing about auction-based services is that things are adjusted naturally. Advertisers look at the demand for ad formats and make sense for them,” said Ned Segal, Twitter chief financial officer. I bid at a reasonable price, and sometimes advertisers stop bidding until things change or place ads on a different platform. '
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As revenues declined, Twitter announced that it is 'increasing the number of ads displayed on popular platforms on the platform.' According to a Twitter spokesperson told The Verge, a technology media, 'Historically, users with a large number of followers have seen a small number of ads.'
Up to now, Twitter has taken the strategy of displaying many ads to users with few followers and displaying a small number of ads to users with many followers. The Verge points out that this strategy is 'providing a great experience for popular users and encouraging them to stay on the platform.'
However, Twitter has made the number of advertisements displayed to users more uniform because it has changed its previous policy due to a decrease in advertising revenue. At the time of writing the article, it seems that more ads are displayed to users with a large number of followers.
by Marie Slim
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in Web Service, Posted by log1h_ik