The phone number posted on the word-of-mouth site has been replaced with a number dedicated to “pick up the commission according to the reservation”
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On the word-of-mouth site “ Yelp ”, you can check restaurant information such as restaurants with user reviews, and you can make phone reservations to restaurants through Yelp. The phone number that was posted on Yelp is secretly replaced from the real restaurant phone number to the number `` To cut the fee according to the phone reservation to the restaurant '' without both the user and the restaurant noticing It turned out that
Yelp is Screwing Over Restaurants By Quietly Replacing Their Phone Numbers-VICE
https://www.vice.com/en_us/article/wjwebw/yelp-is-sneakily-replacing-restaurants-phone-numbers-so-grubhub-can-take-a-cut
Yelp swaps restaurant phone numbers with Grubhub's when you call from the app-The Verge
https://www.theverge.com/2019/8/6/20756878/yelp-grubhub-commission-fees-restaurant-fake-phone-numbers-app
Adrian Jeffries, a reporter writer, searched for a favorite sushi restaurant through the Yelp app on one day in 2019 and tapped the phone number displayed on the Yelp restaurant page. Then, two options of “delivery or takeaway” and “general questions” were displayed, so Mr. Jeffreys taps “delivery or takeaway”.
Later, before the call to the restaurant was connected, it seems that a voice saying `` This conversation is recorded for a wonderful purpose '' was heard, Mr. Jeffreys said, `` Why the conversation? Is it recording? ' However, the store clerk answered that she did not know what Jeffreys was talking about. Mr. Jeffreys who thought something was wrong asked whether the phone number displayed on the smartphone is the correct phone number of the sushi restaurant, the woman of the store clerk answered that `` the number is not that of the restaurant '' Did.
As a result of continuing the conversation after that, the correct phone number of the sushi restaurant was the one that was posted on the Yelp restaurant page, but when Jeffries called `` Delivery or takeaway '' and made the call Turned out to be another phone number. When you make a call by tapping 'General Questions', it does not change to another phone number, but it is connected to the same phone number displayed in Yelp.
For example, the following Yelp page for a restaurant called “Judge Roy Bean Public House” has a phone number “(212) 262-8300” in the “Call” column. Tap this field to see the options “Delivery or takeaway” or “General questions”. Tap 'Delivery or takeaway' ...
It will lead to a different phone number than the one displayed in the Call column, “(646) 394-9837”.
When you tap 'General Questions', you are connected to the phone number displayed in the Call field.
In fact, the phone number you connect to when you tap “Delivery or takeaway” is owned by a food delivery company called
This Yelp's system for silently calling Grubhub's phone number is said to have started since October 2018, when the two companies had a long-term partnership. However, this change is often not even recognized by restaurant owners.
“The customer was trying to call us, and the Yelp and Grubhub systems are not fair,” commented Muhammad Zaman, Brooklyn's Grill House owner. “If you do this, you will not be able to trust the company as a business partner,” said Robert Guarino, who runs a restaurant group in Manhattan.
by Free-Photos
Yelp and Grubhub allege that this is a legitimate business activity in which users are switching phone numbers secretly. Yelp spokesman told Jeffreys, “Grubhub has marketing agreements with several restaurants, and third-party partners like Yelp can use intermediary phone numbers.” Answer by email.
In addition, a Grubhub spokesperson said, “We need to keep in mind that we are a marketing platform. In most cases, consumers cannot find restaurants without our platform and make reservations. I couldn't. ' All bookings made from the Yelp app are the result of Grubhub's marketing efforts, indicating that it is natural to get brokerage fees.
However, Grubhub's intermediary number is intentionally not displayed on Yelp's website, and it seems that it is intended to deceive users. In addition, Jeffries pointed out, 'People have used Yelp for many years before Yelp partnered with Grubhub.' Grubhub's activities do not lead users to Yelp and connect to restaurant reservations, but Grubhub has broken into a form while Yelp originally guided users to restaurant reservations I said that the nature is high.
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Grubhub also created a large number of “fake restaurant official websites” to increase its own brokerage fees, and even if it makes “inquiries to restaurants about allergies”, “just wrong calls”, etc. It turns out that you were billed.
An order / home delivery brokerage service that has created a `` fake official site '' without permission and created a fee-GIGAZINE
Andrew Martino, who runs a restaurant specializing in takeout delivery, suspected Grubhub's telephone reservation brokerage fee was too expensive, and said that he checked Grubhub's bill closely. Then, it turns out that an average fee of about $ 8 (about 900 yen) is charged for calls that did not actually lead to orders or for calls made incorrectly with other restaurants. It was.
Lawsuits have been filed by several restaurants and managers for reclaiming these claims, and New York City Councilman Mark Jonazi has held a hearing in June 2019, attended by Grubhub representatives. Held. A representative of Grubhub complained that “the number of orders for many restaurants has increased significantly due to Grubhub's marketing efforts,” but after hearing, Jonaj said to the Attorney General at Grubhub ’s antitrust law Requesting an investigation.
Grubhub responded to various accusations, taking measures such as `` extending the objection period for the wrong telephone brokerage fee from 60 to 120 days '', but restaurant owners tried to reduce reliance on Grubhub I am working hard. Martino accepts online orders through his website and encourages customers to place orders directly via Grubhub. “I ask people to give up a little convenience to help nearby stores,” Martino said.
by nastya_gepp
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