Chrome announces policy to improve cookie transparency and security, also measures for browser and fingerprint


by Singlebrook Technology, Inc.

The Google Chrome development team has announced plans to update the cookie handling methods that are important for smooth web browsing to improve user privacy protection.

Chromium Blog: Improving privacy and security on the web
https://blog.chromium.org/2019/05/improving-privacy-and-security-on-web.html

Raising the bar on transparency, choice and control in digital advertising
https://blog.google/products/ads/transparency-choice-and-control-digital-advertising/

Cookies play a major role in the modern web experience. The benefits that Cookies bring to people are enormous, as they keep people logged in to internet services that they have logged in to in the past, record home addresses on mail order sites, and help save favorite websites. . Cookies are also used to deliver personalized ads and content by tracking user browsing activity.

Even cookies that are used for different purposes, such as 'Save login information' and 'Personalize ads', are recognized as similar by the browser, so control whether to save cookies according to the purpose. Is difficult. If you delete cookies to protect your personal information, you will be logged out of all websites, and your web experience will be significantly reduced.

So if Google Chrome's development team is more transparent about how your site uses cookies, and you can more easily control them, Google's developer conference, Google I / O 2019 Announced. This new feature will be previewed in 2019.

by Startup Stock Photos

According to the Chrome development team, developers use which cookies to explicitly specify which cookies to use on a website, and to track user browsing activity across multiple websites. It seems to be able to specify what can be done. The new cookie mechanism is based on the SameSite cookie specification, and the development team says that users can delete cookies from unrelated websites while retaining login information for a specific website.

Furthermore, the development team pointed out that the change in Cookie processing method has a great security advantage for users. The introduction of SameSite Cookies can reduce the possibility of cookies being exposed to personal information from attacks such as cross-site scripting .

In addition, Google Chrome will actively limit browser fingerprints to identify users without using cookies. Browser fingerprints that identify users without cookies, combining the information that the website side understands to the computer that visited the website, are not transparent to the user and can not choose to refuse tracking. Google Chrome says it will strengthen its browser and fingerprint countermeasures to respect user choices.


in Web Service,   Security, Posted by log1h_ik