Firefox is experimenting with the ability to reduce pop-ups on annoying website push notifications moderately

by Johnathan Nightingale

Some websites may display pop-ups, such as push notifications for site updates and permission to use the device. If you allow notification, you can receive updates and experience various services as soon as possible, but some people dislike the pop-up that appears every time as impairing smooth web browsing. An official blog explains that Mozilla, which develops Firefox, is working on the development of functions to reduce such pop-up display.

Reducing Notification Permission Prompt Spam in Firefox – Firefox Nightly News
https://blog.nightly.mozilla.org/2019/04/01/reducing-notification-permission-prompt-spam-in-firefox/

Mozilla points out that there is a website that displays push notification requests for purposes other than 'improving the user experience.' Also, even if push notifications significantly improve the user experience on the site, it does not give users the time or context to allow push notifications, but instead allows them to be pushed quickly It says that there are cheat sites.

Requesting user gestures, such as mouse clicks and keystrokes, is the most common interaction , says Mozilla. According to data originally collected by Mozilla, there were approximately 18 million push notification pop-ups around the world from 25 December 2018 to 24 January 2019. While 85% of pop-ups asking for camera and microphone permissions were approved, most of the push notification permissions were denied, and 19% of them were also confirmed to cause the user to leave the site is.

In March 2018, Mozilla added the ability to block all push protocols that Firefox 59 uses for push notifications. According to Mozilla, the blocking feature was generally popular with users who thought that pop-ups on push notifications were distracting.

However, Mozilla decided that 'the ability to block pop-ups from pop-ups for push notifications doesn't lead to a good user experience' will try the function to reduce the pop-up for push notifications to the last, 'Firefox Nightly' is a test and development platform. He has conducted two experiments.

As an experiment # 1, Mozilla did not display a pop-up asking for permission for push notification suddenly, but at first, I was to be limited to the balloon icon at the left end of the URL field.

The pop-up appears for the first time when the user clicks on this icon.

And experiment 2 plans to collect information about the situation when the user accepts the notification permission, such as how much you stayed at the site and how much you have declined the notification permission so far That's right. The experiment is to be conducted in a short period of about one month only among some users.

Mozilla claims that pop-ups asking for notification permissions should be based on user interaction. Providing additional information to the user, and not prompting the user for pop-ups, will make the site more promising Not only is it guaranteed, but it also improves the rate of acceptance of user engagement and prompts. '