Google cracked down 2.3 billion 'bad ads' in 2018

by Luis Villasmil

In the official blog post, Google has stated that it is promoting the preservation of 'safe and clean' business ecosystem (ecosystem) of digital advertising 'by excluding malicious advertisements and their advertisers from the web As a result, it was revealed that the number of inappropriate ads blocked in 2018 reached 2.3 billion.

Enabling a safe digital advertising ecosystem
https://www.blog.google/products/ads/enabling-safe-digital-advertising-ecosystem/

◆ Improper advertisement
Google has introduced 31 new categories of advertising policies in 2018 to filter out inappropriate ads. Among the newly introduced advertising policies are advertisements for bailers of arrested suspects and advertisements for unaccredited treatment experience frauds among medical services for addicts such as drugs and alcohol. Includes the targeted ones. We have also introduced advertising policies for categories such as ticket stores, cryptocurrencies, and garage garages for cars. As a result, the advertisement blocked in 2018 reaches 2.3 billion cases including phishing fraud about 58.8 million cases, ticket salers about 207,000 cases, bail money replacement companies, about 531,000 cases and so on.

◆ Exclusion of malicious advertisers and removal of advertisements for each page and application <br> In addition, we are also making efforts to shut down every advertiser using machine learning technology, and 1 million cases equivalent to twice the previous year in 2018 The malicious company's Google account has been closed. At the same time, we are also introducing detection filters to determine the ad policy's suitability on a page-by-page basis instead of a site-by-site basis for detailed response, and 330 new detection filters of around three times 2017 will be created. It was As a result, about 28 million pages were deleted, and about 1.5 million apps were deleted.

◆ Measures against fake news
Google has also announced that it is introducing a system that tracks buyers of political ads and publishes detailed information. For example, in the middle election held in the United States in 2018, we have published a " Transparency Report " that identifies approximately 143,000 political ads and publishes detailed information about the advertiser. A similar tool will be used for the EU and India elections in 2019.

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◆ Measures against low quality sites and hate speech <br> Similarly, the policy to eliminate false alarms and low quality sites has been intensified, and by 2018, there will be approximately 1.2 million pages and approximately 22,000 applications for the entire web advertisement. Having deleted 15,000 websites as low-quality content. This includes a total of 74,000 pages and approximately 190,000 ads that have been removed due to policy violations in the "aggressive or offensive" category that filter out discriminatory remarks.