Battle with "malicious ads" with Google, such as blocking more than 99% before publishing ads with malware

Google has long been a top position in the Internet advertising businessI am keeping it.But,"Google Ads'Advertisement is trying to strict policy compliance and stop malicious ad delivery in order to eliminate "bad advertisement" which gives users harm and discomfort, it is clear from the official blog of Google, It is reported about malicious advertisement correspondence carried out in 2015.

Official Google Blog: How we fought bad ads in 2015
https://googleblog.blogspot.jp/2016/01/better-ads-report.html

According to Google, "'Good advertisement' means that you can easily get information by introducing free products and services that users are likely to be interested in and clicking ads. ' However, some advertisements overflowing on the Internet also have "bad advertisements" such as infecting malware, illegally accessing data on PCs and smartphones, or promoting the purchase of counterfeit goods.

Google considers these ads to be a very serious problem and is tough in Google's advertising serviceAdvertising policyFor example. Also, more than 1,000 Google staff around the world are developing technologies to fight bad ads every day. Advertisements with bad policy violations are growing every year, and in the year 2015 Google has invalidated more than 780 million ads in violation of policy.


Google combines advertisement algorithms with human laboratory checks of Google staff to block most of bad advertisements before publishing on the Internet. One example of bad advertisements that Google withdrew in 2015 is as follows.

· Counterfeit goods
"Selling fake brand-name watches"Counterfeit goodsWith respect to advertisements, Google will stop more than 10,000 sites and over 18,000 accounts in 2015.

· Health care · Pharmaceuticals
Advertisements for unauthorized medicines and advertisements saying "It is as effective as prescription medicine"Advertising policy on healthcare, medicineIt is said that there were more than 12.5 million items in 2015 that violate.

Diet supplements
Advertisements of supplements such as "We can lose weight without improving meals or exercise" are the most complaints from users, and "Misrepresentation of self, products, services"Policy is stipulated. There are about 30,000 applicable advertisement sites, so we take temporary suspension measures.

· Induction to a phishing site
Illegal use of ad networkIn order to correspond, Google suspended delivery of more than 7000 advertisement sites.

· Automatically download unnecessary software
Advertisements that automatically download some software when you click,Products and services that enable fraudIt corresponds to. Google has introduced new protection measures to invalidate more than 10,000 advertising sites and removed more than 99% of malicious ads before serving on Google ads.


· Induction of accidental clicks
An advertisement that disguises a PC system and guides a user's clickAd placement policyIt is cited as a violation of. Google has withdrawn over 17 million ads that induce accidental clicks only in the year 2015.


In addition to withdrawing illegal advertisements as above, Google said that it is also putting efforts to withdraw the "advertisements that are inappropriate for placement on the page and prevent viewing". For example, it is possible to develop a technology that detects "Advertisement was accidentally tapped on a mobile terminal" and can continue to browse the page without opening the advertisement site, or develop a technology , And disabling more than 25,000 ads that violate our policies. In addition, it said that more than 1.4 million applications were filed in 2015 during the year 2015 for displaying malicious advertisements.


In addition, Google also implements settings that allow users to select the ads they want to see, and you can hide that ad by clicking on the X in the corner of the ad.


Once you log in to Google, you can also change your ad display settings individuallyPossibleIt is becoming.


In addition, in the year 2015, more than 4 billion feedback on advertisement was received by Google, and based on the feedback, we plan to update advertising technology and policy in 2016.