Facebook has identified users interested in Nazi or white supremacy and uses it to display targeted advertisements

by www.shopcatalog.com

Facebook keeps track of users' interests and interests, and we are building a system that enables advertisers to display effective advertisements on targeted user timelines. Targeted advertising presents great benefits for Facebook and advertisers, but Facebook has enabled advertising delivery targeting users interested in " Nazi " and " white supremacy " and Los Angeles Times It reports.

Facebook decided which users are interested in Nazis - and let advertisers target them directly - Los Angeles Times
https://www.latimes.com/business/technology/la-fi-tn-facebook-nazi-metal-ads-20190221-story.html

In 2018, Facebook posted sales of 55 billion dollars (about 6 trillion yen) by delivering advertisements in a sophisticated manner to a wide range of users. Algorithms that analyze areas of interest to users' interests based on their behaviors enable advertisers to selectively deliver ads targeted at targeted audiences, with Facebook's profit margin of 40% It is over.

In the past, however, algorithms that did not involve human surveillance caused controversy. Pro Publica reports that advertisements could be delivered based on categories such as "Jewish Hate" or "Hitler ( Adolf Hitler ) is not wrong" in 2017, and in 1998 Intercept entered the "White Massacre Conspiracy Theory "The advertisement distribution to the category interested in the word was made clear and made a debate.

Facebook is expressed to perform a review of the ad serving category by humans from 2017, in the fall of 2018 and have deleted the 5000 things advertising categories related to abuse and discrimination as inappropriate announced . So, Los Angeles Times also became a Facebook advertiser, and it seems that he decided to see if Facebook's regulation really worked.

Los Angeles Times was responsible for the propaganda of the Nazis "Goebbels ( Joseph Goebbels )", led the camps and the Holocaust of the Jews "Himmler ( Heinrich Himmler )", was carried out human experiments on Jews "Mengele ( Josef " Mengele )" as a result of investigation, it was said that advertisement distribution was possible as a category where hundreds of thousands of users are interested in each. Also, Los Angeles Times says that topics on Skrewdriver fans known as Caucasian supremacist bands and European extreme right parties have also been proposed for Facebook's algorithm as an advertisement delivery category target.

Also, Facebook notified that if the Los Angeles Times tried to serve ads only by the advertisement category of users who are fans of "Skrewdriver", that alone would not reach enough users. And it was recommended that advertisement categories based on words such as " Thor Steinar " of clothing manufacturers related to Neo Nazi as additional related categories and "NPD Group ( German National Democratic Party )" of Germany's extreme right party were recommended Thing.

In addition, Los Angeles musicians who wanted anonymity said they searched for related categories by entering the word "black metal" when trying to promote a concert featuring the hardcore punk group and black metal band on Facebook. Then the musician said that the ad category of " National Socialist Black Metal " that praises Nazism and similar ideology was automatically recommended.

Actually when the Los Angeles Times advertised for Nazi related advertising categories, advertisements were shown to 4153 users within 24 hours and the cost was only $ 25 (about 2,800 yen) Thing. There is a danger of using advertisement categories targeting users who are interested in Neo-Nazi or Caucasian supremacy, and displaying advertisements that cheaply discriminate against and hatred.

Anthony Nadler, who is studying advertisements on the SNS platform at Arthinkas University , pointed out, "Sophisticated Caucasian supremacists may use SNS platform advertisements to expand their foundation."

by Pezibear