'Teddy Bear Effect' that whether it brings success by sex or race changes on the same 'baby face'

by Alexas_Fotos

Even though it is said that "people are not looking", many researchers have shown that "scientists with" attractive faces "are easily judged as" not capable " It is the reality that it is judged. One of the features that change the impression given to a person is "baby face (baby face)", but if it is a black male, the baby face is more likely to be promoted, if it is a white man, it is hard to do, depending on sex and race It shows the results of research that it shows different effects.

How physical appearance influences authority | Harvard Magazine
https://harvardmagazine.com/2019/01/robert-livingston-harvard

The CEO of a company ranked in the ranking of " Fortune 500 " of 500 companies ranked nationwide by Fortune magazine in the United States, 95% of whom are white men. And many of the white men who are CEOs are looking at sorting, firm mats, gray hair, maturity, masculinity, seriousness.

Meanwhile, CEOs of African Americans ranked in Fortune 500 have different characteristics, says psychologist Robert Livingston. According to Mr. Livingston's research, CEO of African-American male is owner of so-called "babyface", it seems to be Emanuel's bodily appearance like large sum, big eyes, rounded cheek, round nose. Mr. Livingston explained that there are circumstances that it is more advantageous for leaders of black males to have "frankness" and "obedience" in appearance, and this is called "teddy bear effect".

by Peter Heeling

Black men are perceived as hostile, aggressive, dangerous and excessively masculine, and are often considered to be "a threat of white male power." Therefore, in companies, people who do not feel a "threat" Livingston is watching it is promoting. Mr. Livingston also found that the more professional CEOs are, the more revenue they generate, regardless of the profits of the company.

Over the past 40 years several researchers are conducting research on "baby face", and people are often positive reactions if the ratio of the size to the height of the face is large. Mr. Livingston's research is based on these past studies and the 2009 paper shows that the characteristics of babyface seen in African-American leaders do not bring benefits to white male CEO It was. On the contrary, there was even a negative relationship between white men 's CEO' s baby face and corporate size, bonus and salary.

Furthermore, in the case of a CEO of a white woman, the characteristic of "non-baby face" is more prominent than that of a male CEO. Most women have characteristics closer to children, such as rounded cheeks compared to men, so in order to show suitability and ability, you need to look more "not a baby face" look. Because the baby face "disarms" people, it is an advantage to show that "it is not a threat" for black males and it can be a disadvantage to women "not enough abilities". However, because the CEO of a black woman was not included in Fortune 500, he was unable to investigate this point.

by rawpixel.com

Mr. Livingston said that even though his research results say "do plastic surgery" against black men, they do not say "talk softly" but "mature black men are locked out from senior executives Possibility to be warned "is warned. "It is necessary to destroy the class structure and the system that creates things like teddy bear effects." "We want you to realize that we are not living in a real society. Livingston says that qualities that are considered "assets" in one group are considered "liabilities" in another group. "

Livingston says the results of this research will help to avoid blind spots in employment and promotion. There are also research results that the names of "Jamal" and "Lakeisha" are shown, there are fewer telephone calls than when the names "Greg" and "Becky" are indicated, and there is a research result of applicants There is a benefit to hiding identity. It is also important to open a diverse employment committee and to confirm that you do not have collective thinking .

by it's me neosiam

The teddy bear effect is influenced by how the group to which a person belongs and it clarifies how each group has social disadvantage. These include very important suggestions, but many are missed. Mr. Livingston said, "Black men, black women, white men, white women, all have social disadvantages, but my research finds out how these disadvantages are different" The goal is "to organizations, people with different backgrounds understand that they have different, sometimes true and reverse tasks in some cases".