Amazon Prime Day does not mean that all items are cheap

Amazon holds an annual giant sale " Amazon Prime Day " only for prime members. While super-discount items appear, products that are not cheap at all are mixed, so it is pointed out that attention is paid.

Amazon Prime Day deals 'not what they seem' - BBC News
https://www.bbc.co.uk/news/business-44846356

In Prime Day, not only Amazon products, but also products of a wide range of genres are issued at special prices, so we often see things like being sold out immediately from the start of sale, depending on the product.

However, according to BBC's Adam French, not all items are profitable, but some products are expensive. In the prime day where the eye-catching products are lumping, the consumers are in an excited state, it is difficult to compare the price calmly and it is difficult to judge it, it is likely that it is often said that the products are not cheaply pounded and it is popular is.

Johnny Grant, an IT consultant in London and England, saw that the price of a PC monitor was raised from 299 pounds (about 44,000 yen) to 354 pounds (about 53,000 yen) during the prime day I said that it was. Also, Lovethesales.com, a service that tracks Amazon pricing, also agrees that not all items taken up at prime day are "bargain" prices. For example, Sony's PlayStation 4 is sold at 299 pounds (about 44,000 yen) of 14% off at the Prime Day in 2018, but 259 pounds (about 39,000 yen) on November 28, 2017, It seems that it was sold at, and Prime Day seems not to be the most affordable.

At Amazon Prime Day, Amazon does not examine the price of shops other than Amazon because it cleverly hides the item price, in addition to being difficult to judge the price discount of a commodity because consumers can raise their sense of exaltation , There seems to be a factor that it is difficult to accurately determine whether the product is cheap or expensive.

Amazon aims for "the company that counts customers the most on the planet" but does not display optimal price products - GIGAZINE

Amazon slowly quietly erases suggested retail price information - GIGAZINE

Amazon Prime Day once a year in large-scale sales battle seems to be a touchstone that consumers can confirm the certainty of their own eyes.