The sponsor of the Football World Cup reflects the situation of the world economy

In the FIFA World Cup 2018 · Russia, where the best 4 has finally arrived and it is finally coming to an end, it is commonly seen that digital advertisements of Chinese companies are displayed on the field side. It seems that the World Cup sponsor company shows the situation of the world economy clearly.

How World Cup Sponsorship Mirrors Global Economic Shifts - Knowledge @ Wharton
http://knowledge.wharton.upenn.edu/article/how-world-cup-sponsorship-mirrors-global-economic-shifts/

According to the FIFA announcement, out of the 12 official sponsors of the FIFA World Cup / Russia Games, 7 Asian companies, 4 North American companies and 1 European company. And the top four companies in Asia, which accounts for about 70% of the total, are Chinese enterprises.

The number of FIFA official sponsors in Asia by country is as follows. Since the 1980s, Japan, which has kept its status as a member of the Asia sponsors as a whole, has surrendered its position. Given that Chinese companies had never officially sponsored before 2014, I can clearly see the remarkable rise of Chinese companies in 2018. By the way, the Chinese team lost in the qualifying, so we could not participate in the Russian Games main battle.

The situation that Asian companies occupy the majority of sponsor companies is natural as viewed from Asian football fever. At the FIFA World Cup / Brazil Games in 2014, the number of people who saw the game for 1 minute or more was 1.5 billion in Asia. The number of people who watched the game for more than 20 minutes is also top in over 750 million people.

Because Asia's GDP in the world tends to grow further in the future, it is expected that the trend of Asian companies to occupy the majority of sponsor companies in the World Cup will also continue.

However, looking at the World Cup championship countries from 1982 onwards to the last contest, Europe is six times, South America three times, and Asia and Africa are zero. It seems that the center of soccer is in Europe and South America.

Although it is an Asian country such as China that has great influence on the World Cup in economic power, it is the present condition that there is no country which can be called advanced country of soccer. That said, Xi Jinping Jintao, which is known a large loving football, the World Cup "to join, will be the host country, won the" are the things hugging three dream of. China, which has a population of 1.3 billion and aims to construct 50,000 schools of "football school" nationwide by 2025, China that is investing heavily in football infrastructure is dominant not only in the economy but also in the game The day when we reached the position may not be a dream.