Microsoft is also developing a checkout-free payment system, the retail market Amazon vs. Microsoft battle broke out

Reuters reports that Microsoft is developing a "no-cash" payment system that allows customers to do shopping at the retailer's cash register. Amazon's no supermarket "Amazon GoIn the same way, Microsoft seems to be participating in the system construction of cashless settlement service in a real store.

Exclusive: Microsoft takes aim at Amazon with push for checkout-free retail | Reuters
https://www.reuters.com/article/us-microsoft-store-exclusive/exclusive-microsoft-takes-aim-at-amazon-with-push-for-checkout-free-retail-idUSKBN1JA0D5

According to the information Reuters got from people familiar with the situation, Microsoft is developing a cashless payment service that does not require payment at the cash register similar to Amazon Go. According to sources, according to Amazon Go system which installs cameras and other sensors on the shelf, Microsoft's system installed cameras in the shopping cart to track customers' purchase items and collaborate with smartphones to shop the shopping experience It seems that we are developing a novel technique to improve it.


For the development of Microsoft's non-cashier payment system, groups of 10 to 15 people, including those from Microsoft's business division and AI development division, have been formed and developed by partner companies spanning six countries including AVA Retail It seems that prototype system has already been shown to Satya Nadera CEO.

Amazon already has Amazon GoIntroduction to real storeWe are planning to increase Amazon Go stores in the future in the future. Many retailers who suffered from Amazon's fierce battle at net mail order are afraid of going to Amazon in real stores, and the existence of Amazon Go, which is killer contents, is a subject of fear. So, Microsoft offers tremendous retailers to Amazon's threats, as well as Amazon Go, a non-cashier payment system that allows you to make payments without waiting at checkout.


Since Microsoft is heavily drained by Amazon's AWS even in the cloud service, it is believed that offering an unregistered payment system to a real shop can also pursue Amazon in the cloud field. In response to the inquiries from Reuters, Microsoft answered, "I will not comment on rumors and speculation," Amazon and Wal-Mart said they refused to comment.