NVIDIA dismissed the criticized GeForce Partner Program (GPP)

NVIDIA is forcing partner 's graphic board maker to differentiate NVIDIA products from AMD products in order to "shut down rival AMD' s graphic board from the market"? And a mysterious program that was rushing criticism "GeForce Partner Program (GPP)I canceled it.

Pulling the Plug on GPP, Leaning into GeForce | The Official NVIDIA Blog
https://blogs.nvidia.com/blog/2018/05/04/gpp/

You can check on what kind of program GPP is in the following article.

What is the "GeForce Partner Program" problem NVIDIA is trying to shut out AMD from gaming brands? - GIGAZINE


In response, AMD released a special page "Radeon RX Graphics: A Gamer's Choice" seeking "freedom of choice for gamers", and ASUS had announced a new brand "AREZ" exclusively for AMD.

AMD implicitly criticizes mysterious semiconductor makers seeking "exclusion of gamer taxes", a new brand "AREZ" appeared from ASUS - GIGAZINE


NVIDIA explained about the reason for canceling GPP, "Recently, various things about GPP have been told, its speculation far exceeds NVIDIA's intention, not to fight erroneous information, but to cancel the program itself We have decided. " Nevertheless, NVIDIA has not revealed the content of the GPP at all, and it is still unclear what the intent was and how the method was.

The ROG brand has been restored to ASUS 's gaming product, which had been preparing the "AREZ" exclusive brand for AMD, due to the elimination of GPP by NVIDIA.

AMD Series | Graphics Cards | ASUS USA


However, the product "AREZ" still remains in ASUS USA, so I do not know well what will happen with the separation between ROG and AREZ in the future.


·bonus
AMD's "Radeon RX Graphics: A Gamer's Choice" campaign seems to be successful with withdrawal of NVIDIA's GPP, but sales manager for Europe of ASRock who entered the graphic board market said, "AMD sold EU of ASRock's graphic board I do not agree with "I complain to you.

AMD untersagt ASRock den Verkauf seiner Grafikkarten in Europa
http://www.tomshardware.de/amd-asrock-grafikkarten-europa-nicht_verfugbar,news-259293.html

This grumbling was sacrificed by ASRock 's sales manager in Europe for ASRock' s plight where sales of "RX 580 Phantom Gaming X" are not satisfied. If this is the case, the double standard of AMD appealing "freedom of choice for gamers" is also likely to be criticized.