Sneakers "Gumshoe" made by recycling chewing gum

Although chewing gum, which is accompanied when the mouth is lonely, is familiar to many people, sometimes it gets stepped on the gum which was thrown away and it sticks to the back of the shoe, it becomes a cause of getting dirty on the road Sometimes. Do city campaign of the Netherlands capital city AmsterdamI amsterdamIs a fashion brandExplicit WearAnd product development recycling gumGumdropBy cooperating with sneakers that used gum as a part of raw materialsGumshoe"Has been created.

Gumshoe Amsterdam
http://www.gumshoe.amsterdam/

These sneakers are made from recycled chewing gum - The Verge
https://www.theverge.com/2018/4/24/17274414/sneakers-chewing-gum-tec-amsterdam-gum-drop-explicit-wear

Gumshoe is a rubber sneaker recycled gum to the sole part. The thick sole has the letters "Gumshoe" engraved. With this brilliant pink model ......


The bottom part of the sole, the part above the heel "lining" is pink and the black black model is available. Incidentally, recycled gum is used only in the sole part, genuine leather is used for the material of the upper part.


In Saul, the cityscape of Amsterdam where the canal is stretched is engraved. As mentioned above, recycled gum is included in the rubber of the sole, and the ratio is 20% of the total.


Gumdrop Managing Director and Designer Ana Blous said, "We learned that synthetic rubber is contained in the raw material of gum, by breaking down its composition, creating a new type of rubber I succeeded in that. " According to the project announcement, in Amsterdam there is a situation that about 1500 tons of gum is dumped in the road in a year and it is eliminated by several million euros (hundreds of millions of yen). Gumshoe recycles such gums and uses 4 kg of Gumshoe from about 1 kg of gum.


Jonathan van Rune who is in charge of publicity of the project said, "I thought that many people wanted to know about this problem." "By using it as a trigger, everyone wants to use material that is not obsessed by anyone I thought about making a product that I had in mind, "he answers to the interview of The Verge. Although the material is based on gum, it has the same strength as ordinary rubber, it seems that it does not stick like gum.


Gumshoe is scheduled to actually be on sale from July 2018, and accepting reservations at the following sites. The list price was 199.95 euros (about 26,000 yen), and at the time of writing the article was accepted with a deposit of 49.95 euros (about 6500 yen).

Explicit - Explicit
http://www.explicitwear.com/