The ad blocking function male "Adblock Plus" appeals illegal but the Supreme Court ruling is "legal"



Advertisement blocking function removes annoying advertisements from the Internet and enables comfortable browsing, but for advertisements such as web advertisements based on advertisements displayed on websites, ad blocking function is nothing but natural enemy There is no existence. Such a battle between publisher and advertisement blocking function is taking place in the court, but Axel Springer, a German publisher, declared a lawsuit against a male / Adblock Plus of ad blocking function,Yet againThe decision "Adblock Plus is not illegal" is declared.

German supreme court rejects ad-block challenge - BBC News
http://www.bbc.com/news/technology-43838308

"Adblock PlusIs one of the widely used ad blocking features to hide pop-up ads on websites and to prevent Internet users from being tracked from websites. Adblock Plus is a software developed by Eyeo, a company based in Cologne, Germany, according to which the PC version has been downloaded over 400 million times so far.

There is also a mobile version in Adblock Plus, and if it is for iOS version it is possible to delete advertisements from Safari which is a genuine Apple web browser.

I tried using "Adblock Plus" which deletes advertisements from iPhone's web browser "Safari" for free - GIGAZINE


Axel Springer, a German publisher, has quickly taken action on ad blocking functions such as Adblock Plus. On the news site of Tabloid paper build managed by the company, we executed "blocking ad block user" so that users using ad blocking service such as AdBlock Plus will not see any content in the site. There are several cases that users using the ad blocking service can not view contents in the site in 2018 at the time of article creation, but in 2015 it became a topic as a rather bold policy.

A news site emerges to block users of ad removal function and a battle broke out with development company - GIGAZINE


Axel Springer insisted on "Blocking Ad Blocking Users" that the funds for operating the media consisted of advertisement revenue and that it would not be a problem to use the ad blocking function when browsing the website.

Also, Axel Springer not only blocks advertisement blocking users on the web media it manages, but also against Adblock Plus, one of the ad blocking features,WhitelistI make it display even if Adblock Plus is turned on by converting it. " This whitelist led to a lawsuit in connection with unfair competition, breaking the law of Germany / Cologne.

The ruling in this case was decided in April 2018, but the Federal Supreme Court in Germany does not agree with Axel Springer's claim, and whether or not to use the software is left to individual users It is said that the law is never broken because it is.

Eyeo welcomed the German Supreme Court ruling and said, "I am excited that the Supreme Court in Germany has acknowledged the right to block advertisements that Internet users do not want." Meanwhile, Krath Hendrick Sawling, top executive of Axel Springer's media law department, criticizes the ruling that "it is an attack on the heart of free media."

in Software, Posted by logu_ii