What is the strategy for a company that just started a business to counter Amazon?

Amazononline shoppingIn addition to accounting for about 50% of sales in the world of 2017, about 13.7 billion dollars (about 1.5 trillion yen) in a high-class oriented supermarket chainWhole Foods MarketAnd has expanded to the retail industry offline. In order to confront such a huge corporation Amazon, it tends to think that it is disadvantageous in a financial aspect, etc. in a company that just started a business. However, venture capital companiesCollaborative FundAccording to the company, it is possible to compete with a giant corporation Amazon even for a company that just started a company, and explain what kind of strategy can we stand against.

How to Beat Amazon · Collaborative Fund
http://www.collaborativefund.com/blog/how-to-beat-amazon/

◆ Make an attractive brand
The brand "Amazon" is recognized as a general recognition "brand of low price for mass-market" brand. Although it shows the direction to handle luxury goods by the acquisition of "Whole Foods Market", it is expected that it will still take time for ordinary people to recognize it as "Amazon = luxury goods". In this period, it is considered that starting companies that just started a business handling "high-class oriented" products as one means. As modern consumers tend to focus more on quality and brands, offering high quality products is easier to lead to better brand value than offering "low price & goods" It seems to be getting.

◆ Make a community
Considering the scale and market share of Amazon, customers who are attached to Amazon are not normally expected to move to small emerging brands. HowevernicheHandling goods increases the possibility of forming strong ties with customers who are expected to be demanded. And if you build community by holding events such as regional restrictions and members only, "brand name" will penetrate among communities of customers, and it will be necessary to prepare a huge advertisement fee It is said that we can increase brand power and grow at a low price inexpensively.

ByA Healthier Michigan

◆ Personalize the product
PersonalizationIs expected to grow rapidly in consumer products. And it seems that it is also a weak point of Amazon. Amazon is doing personalization service to introduce recommended items from users' access history etc, but Amazon contradicts the concept of "offering more products to all consumers" It is not an effective strategy. However, if it is an emerging brand that employs innovative technologies and development processes, there is the possibility of offering customized products for consumers, so it seems possible to make a competitive advantage.

◆Omni channelIntroduce strategy
While Amazon may be entering the physical retail market, the most important thing is net shopping, struggling to provide customers with offline experiences for customers It seems that it is real. For example, one strategy is to make a place to tell customers attractive products by setting up a place for face-to-face sales as well as on-line sales, and to make the place to communicate charm.

More niche
Focusing on niche categories seems to increase the possibility of leading to a competitive advantage with Amazon. It also leads to nurturing the community, but it is said that it will enable targeted marketing more than that.

ByBill Abbott

Add value to the brand
Successful brands always have something of added value. It is said that something must appeal to the emotions of consumers such as "transparency", "not containing harmful substances" and "honesty".

ByHealth Gauge

According to the Collaborative Fund, Amazon is in a position to take over the initiative of the market of 500 billion dollars (about 53 trillion yen), but there are still plenty of room to enter, not choosing hostile paths, but coexisting It is also possible to choose the way.