"Adidas" and "Puma" The story of brothers who created two global shoe manufacturers

byJoshua Niedermayer

Worldwide shoe manufacturer's "Adidas"When"Puma"Is a shoe manufacturer created by two brothers, originally two people cooperated with one shoe maker to create shoes. A movie explaining why such brothers have decided to go on different paths each "The Sibling Rivalry Behind Adidas Versus Puma"Has been published.

The Sibling Rivalry Behind Adidas Versus Puma - YouTube


In the shoe industry, Adidas and Puma's rivalry relationship is famous.


The two companies, Adidas and Puma, were originally divided into two family-owned enterprises.


The chance for the two companies to be born is the founder of AdidasAdolf DaslerIt is a brother fight between Rudolf Dasler, the founder of PUMA.


In the 1930 's, brother Rudolph and his younger brother Adolf joined the sports shoes maker "Dusler" in Bavaria, Germany.


Dusler made the highest quality sports shoes on the ground, and many athletes also loved Dasler 's shoes at the Olympic Games.


During the Berlin Olympics held in Germany in 1936, the AmericanJesse OwensOffer shoes to athletes. Due to the fact that Owens player won the gold medal in four events, Dusler's shoes will get explosive popularity.


Dusler by brothers has great success, but the relationship between the brothers they operate is not good, but rather the tension has rather increased.


Some of the stakeholders say that it ran from the grudge of two people to theft the case.


And after World War II, they finally decided to destroy the brother's company Dasler.


Later in 1949, his younger brother Adolph founded his own nickname "Adi" and his family name "Dusler", "Adidas" who got the name.


In contrast, his older brother Rudolph established PUMA (PUMA). The origin of the name of PUMA is "Puma" of a large carnivorous mammal who lives in almost all of South American continent and wide area of ​​North America.


Although two people finally decided to divide the. つ afterwards, the brothers will develop a brawling bogue of the muddy that each other appeals to each other for many years afterwards.


Taking all kinds of issues such as design and trademarks, we will face lawsuits repeatedly and cast a great deal of expenses on lawyers.


Adidas and Puma built a factory in Herzogenaura, Bavaria, Germany, but the conflict involving the local people broke out. Herzogen Aaura is from the way people in the town tilt their heads to check the shoes they are wearing, "The town where he broke his neckIt will be called.


Although the two brothers who had made such a confrontation, the older brother Rudolph died at the age of 74 in 1974, and after four years his brother Adolf died at the age of 77. The two tombs are built at both ends of Herzogen Auraha's cemetery and it seems to me that there was a big groove between the two people before life.


Decades since then the year 2009 has passed.


A two-company employee gathered and a friendly match of football was held in Herzogenaura, home to PUMA and Adidas.


The appearance of this friendly match is reported worldwide, and the state at that time can be seen in the following movie.

Puma and Adidas bury differences in football match - YouTube


Puma and Adidas (2009) - Peace One Day - YouTube


The deep groove between Dusler's brothers was filled with friendship born among the employees over the years.