The movie theater was lifted for the first time in 35 years in Saudi Arabia, though it was first chosen as the "lowest ever" pictogram movie "THE EMOJI MOVIE"

In the country of the Middle East / Saudi Arabia, which has been carrying out a highly conservative policy, it has been lifted to screen movies in the movie theater for the first time in 35 years. For many citizens, it is a big event like the revival of the long-awaited movie theater, but the movie of the first resurrection to be commemorated has become topic due to the evaluation of "the lowest in history" from Western critic of film and more I was stuck "The Emoji MovieThere are two such as.

Saudi Arabia begins screening films after decades-long ban lifted
https://uk.reuters.com/article/us-saudi-cinema/saudi-arabia-begins-screening-films-after-decades-long-ban-lifted-idUKKBN1F40QS

After lifting a 35-year cinema ban, Saudi Arabia screens The Emoji Movie - The Verge
https://www.theverge.com/2018/1/15/16893324/saudi-arabia-the-emoji-movie-cinema-ban-lifted

The government of Saudi Arabia is very conservative and based on Islamic precepts, for the past 35 years I have banned performances of concerts and movie screenings in movie theaters. As for cancellation of measures,Muhammad Bin SalmanAs part of the initiative by the Crown Prince, in addition to Saudi Arabia, the introduction of a more open system is being promoted, such as allowing men and women to watch the game together at the football stadium.

For the first time at a sports event that saw women's soccer watching in Saudi Arabia
http://www.huffingtonpost.jp/2018/01/12/soccer-women_a_23332386/

In Saudi Arabia, which has kept conservative policies as supermarkets, many of the citizens were visiting neighboring countries such as Bahrain and the United Arab Emirates for entertainment. However, as a part of the "de-oiling" policy of Prince Muhammad who is seeking a sense of crisis in the future as oil depletion is concerned, we have taken in entertainment domestically and contributed to the economy, Measures aimed at attracting industries are under way.

And in January 2018 the movie was actually released, but the work selected here is calling up a topic. All the works selected this time are two cartoons movies "The Emoji Movie" and "Captain Underpants: The First Epic Movie", but "The Emoji Movie" is probably a movie rating site Work rated as "lowest in history" in the evaluation by film critics. "Rotten Tomatoes" which scores the reviews of movie critics at the same time was establishing a record "Positive Review: Zero" unlike in the past.

THE EMOJI MOVIE establishes a record of "the score 0%" at a record low and the past - GIGAZINE


This work was released at the end of July 2017, but the trailer published in May prior to that also had a high likelihood of 1689 at the time of article creation, while the low rating was 6461 It was.

Trailer of the movie 'THE EMOJI MOVIE' with emoticons of the main character acting as a leading actor, publicly released a lot - GIGAZINE


Although this screening was carried out at a temporary movie theater, the Saudi Arabian government aims to expand 300 screens and 2000 screens to the domestic market by 2030. A 30-year-old Ibtisam Abu Taribu who actually visited the movie appreciation wishes "In the future I hope that all kinds of works such as action movies, romance movies, children's movies, comedies, etc. will be screened and the thought of God" I am talking.

In Saudi Arabia, the transfer of authority from King Salman who has once led the country to Prince Muhammad is proceeding, and the young prince burning with ambition of petroleum oil is at the stage of building a new nation.

Suddenly Saudi situation Young Prince Muhammad aims at power, aims at petroleum | World | latest articles | Newsweek Japan official website
http://www.newsweekjapan.jp/stories/world/2017/11/post-8886.php

"Vision 2030" began with the purpose of compressing a huge budget deficit, but new fields creating growth and employment other than petroleum have yet to be created. The plan includes private investment invitation and promotion of privatization, establishment of the world's largest government fund, etc. It is one purpose to raise women's labor participation rate.

Although the gradual reduction of government subsidies for fuel, water, and electricity has already begun, this tightening measure is not well received by citizens. The Saudi economy has been slowing down due to the depreciation of crude oil, and part of the austerity measures has already been reviewed and postponed.

Saudi Arabia belongs to Islamic Sunnis but also to the Koran teachings to the strict Wahahab school, prohibiting men's and women's attendance, concerts, movies and so on.

As the power of the Crown Prince grew stronger, authorities moved to a younger age group, and social and cultural changes are occurring. Women will be able to drive a car from next year, and participation in sports events will be accepted.

Reforms have also begun in departments such as education, courts, and legal professionals, where Muslim clerics have had absolute authority.

However, on the other hand, there is a skeptical view on the method of Prince Muhammad, and aspects that can be regarded as "runaway" are also. It is natural that a hard line of opposition will erupt at the stage of getting out of dependence on oil money and fundamentally changing the country's way of thinking, but it is interesting to see what kind of country construction can be promoted.

Saudi moves toward self-destruction by the young crown child's runaway | Diplomacy / international politics | Toyo economic online | New standards of economic news
http://toyokeizai.net/articles/-/198565