An attempt to display the viewer's comment on the screen of the movie like Nico Nico Douga started

Speaking of Nico Nico Douga, the comment displayed on the movie being played is the biggest feature, but an attempt to realize a system similar to this on the screen of the movie theater has started.

Theaters in China Screen Movies, and Viewers' Text Messages - NYTimes.com
http://sinosphere.blogs.nytimes.com/2014/08/20/theaters-in-china-screen-movies-and-viewers-text-messages


Live commenting: New experiment with watching movies - CCTV News - CCTV.com English
http://english.cntv.cn/2014/08/18/VIDE1408361646683487.shtml?_ga=1.46083172.1928196436.1408491079

A number of Chinese cinemas introduce a new film viewing style called "barrage" experimentally. "Barrage" is that when the audience sends a text message using their mobile phone while watching a movie, the text is displayed on the screen of the movie.

The screen of the movie theater where "barrage" is actually introduced is like this, and the screen of the Nico Nico videoComment functionAs viewers' comments flow on the screen as shown.


On the following pages you can see the appearance of "barrage" with animation.

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An attempt to display "barrage" on the screen started from July 2014. Several cinemas are using 3D animated films "Hata Megetsu(The Legend of Qin) "and"Small Age ~ TINY TIMESWhen screening the screening, we introduce a theater corresponding to the "barrage" separately from the usual theater experimentally.

For example, "Small era ~ TINY TIMES" is a popular movie series for young people, the third episode of "Small Era ~ TINY TIMES 3" was released in July, but it is the distributorLe Vision PicturesAs part of its marketing strategy, he seems to have screened "Small Age ~ TINY TIMES 3" by preparing "the barracks" theater in several movie theaters in Beijing.

Enya Sun, spokesperson for Le Vision Pictures, said: "We wanted to create social experiences and advertise to young people, if this film was a work of Mr. Chan Jaemo, Barrage ", because those targets are not young generation, but if the movie is for young people, prepare a screen on which nationwide" barrage "can be used There is also the possibility to do it. "It reveals that we are using" barbarism "to capture the audience of the young generation.

ByFumi Yamazaki

The New York TimesAccording to "the barrage" seems inspired from the comment function of Nico Nico Douga, a function similar to this is the ChineseBilibiliIt is also installed in the movie site like that. The comment function also has the weak point that it becomes impossible to identify the image on the screen as the number of comments to be posted increases, but those who support the "barrage" are "important to keep the image visible in any situation It is to comment on the absurdity of the picture together and to make a joke. "

In the column of The New York Times, Mr. Hiroyuki who was a board member of Niwango who runs Nico Nico Douga went to WIRED in 2008interviewIn response to Nikoniko's comment function, it is said that "It will be fun even not interesting things".


Furthermore, actually "barrage"User experienced at a movie theaterAccording to the movie audience "WeChatIt seems he posted comments on the screen using an application named "It was a crowd that crowded to post a comment and got stuck on the screen of the mobile phone," he said. Also, using WeChat to post my seat number on the screen reveals that cinema officials brought me a mobile battery for mobile phone charging to the seat.


Chang, who serves as a theater manager at Luxin Cinema in Shandong Province, said that 90 percent of the seats were buried in the "barracks" theater of "Qin Hai Moon", which means that the young generation of China is reasonably well It is known. However, He Ping, a Chinese film director and former director of the Chinese Film Director Association, commented that things like aesthetics of filmmakers might be ignored due to the spread of "barrage" It seems that opinion on 'barbar' is different among movie officials.

In addition, The New York Times skeptical about "barrage" that "may be like hell if considered from the traditional movie watching method," but the mobile phone becomes like a part of the body , It may be a good way to appeal the appeal of the movie to modern young people who wish to share everything.