IPhone X's part cost of 999 dollars is about 40,000 yen, what is the profit ratio compared with iPhone 8?

The 64GB model will be taxed 112,800 yen and overseas will be 999 dollars (about 113,800 yen)iPhone X'Material cost' of 'Material cost' is known by disassembling various terminals separatelyTechInsightsIs estimated to be $ 357.5 (about 40,000 yen).

Apple's iPhone X has higher margin than iPhone 8: analysis
http://www.reuters.com/article/us-apple-iphone/apples-iphone-x-has-higher-margin-than-iphone-8-analysis-idUSKBN1D62RZ

$ 999 iPhone X bill of material estimated at $ 357.50, gross margin at 64%
http://www.idownloadblog.com/2017/11/06/iphone-x-bom-techinsights/


For the iPhone 8, the cost of 4.7 inch LCD display is 36 dollars (about 4000 yen), but iPhone X's 5.8 inch Super Retina display costs $ 65.5 (about 7500 yen). Also, the iPhone 8's aluminum housing is $ 21.5 (about 2500 yen), but the iPhone X's stainless steel frame is 36 dollars (about 4100 yen), etc. It appears as a price difference.

According to TechInsights who actually tried to disassemble iPhone X and try to identify the part, iPhone X has a wider margin than iPhone 8.

Apple iPhone X Teardown
http://www.techinsights.com/about-techinsights/overview/blog/apple-iphone-x-teardown/

In September 2017iDownloadBlogTells you that iPhone 8's material cost is $ 247.51 (about 28,000 yen) and iPhone 8 Plus is $ 288.08 (about 33,000 yen).

The gross profit margin, which shows the ratio of gross margin to sales, is 59% for iPhone 8. iPhone X has a 25% higher cost per device than iPhone 8, but the profit margin is seen as 64%. However, the price of materials used for cost calculation is the general price of the supply chain, which may be different from the price paid by Apple. Also,BOMWhere to pay attention to the fact that expenses such as R & D, licensing, packaging, marketing, transportation etc. are not included.


Tim Cook said "IPhone X exceeding 110,000 yen is "Value Price""Apple said in the fourth quarterFinancial reportWhen we announced "We are not only putting as high a price as possible but only trying to price a price that matches the product,"Talked about.