A beer company adopts an AR compliant label to move when holding a smartphone

"Pokémon GOAR (Augmented reality) On smartphones is increasing, but beer makers are trying to make static product packages dynamic using AR.

No beer goggles required: Brewer turns to AR tech in label to set itself apart in crowded market - GeekWire
https://www.geekwire.com/2017/no-beer-goggles-required-brewer-turns-ar-tech-label-set-apart-crowded-market/

AR beer label was made in the state of Washington, USA, a 20-year-old brewerySnoqualmie Falls Brewing. Of the art studioThe MediumWe requested cooperation and developed an AR application.


Beer label includes "special application"Layar"Please download the camera and point the camera to the bottle."


You can check how the AR label is displayed in the exclusive application with the following movie.

Beer label uses AR technology - YouTube


A beer named "SNO FALLS" where a picture of a waterfall was drawn.


Tap on the screen of the smartphone.


Wait for a while ......


The sticker sticking to the bottle expanded and the label of AR appeared.


As the violent sound of the waterfall flows, people who jump into the waterfall vase appear in the barrel ......


Salmon rising in the waterfall appeared, and the crow 's large group jumped out of the waterfall, the image with movement unique to AR was reproduced.


Snoqualmie Falls Brewing developed an AR compliant label because it is due to intensified competition in the craft beer market. With the rival brand of beer growing, I thought that there was a bottle label that consumers could get interested in a while, and he came up with an AR compliant label.